From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

The startup's digitally integrated shopping cart leverages in-store analytics on path-to-purchase data to the benefit of consumer and retailer alike, personalizing the experience as well as eliminating checkout

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

The system, called ONE, operates through a network of sensors that capture motion and location information, helping prevent problems before they arise as well as facilitate repairs needed

Engineers at Tufts University hope that this sensor will help scientists better understand the link between diet and health

The Japanese company debuted sensor-based technology for the connected home, showcasing their vision and creative potential for transforming the domestic setting

Non-invasive and efficient care for the elderly is becoming possible thanks to remote technology like wearable devices and in-home monitoring

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Kobi Wu, founder and CEO of VisuWall, discusses the tech enabling advertisers to track impressions in the real world

New wearable sensors measure a patient's ability to swallow and speak while also enabling at-home monitoring

Parrot launches drones that help firefighters and farmers

The Color Swing uses a sensor to change its light to match whatever color is under it, switching seamlessly between shades

Popit is a device and app will tell you if you've missed taking your birth control pill

Researchers have created an LED light bulb to disrupt the image a phone camera takes