sensor

Analysis How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Food & Beverage Apricart Personalizes And Streamlines The Grocery Shopping Experience

The startup's digitally integrated shopping cart leverages in-store analytics on path-to-purchase data to the benefit of consumer and retailer alike, personalizing the experience as well as eliminating checkout

Grocery, Convenience & Supermarket First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Post Purchase Service & Support Predictive Data Solution Helps Elevator Company Manage Maintenance Issues

The system, called ONE, operates through a network of sensors that capture motion and location information, helping prevent problems before they arise as well as facilitate repairs needed

Health This Gold Sticker On Your Tooth Tracks How Much You Eat

Engineers at Tufts University hope that this sensor will help scientists better understand the link between diet and health

Home Sony Suggests Hidden-Sensor Technology Is The Home’s Future

The Japanese company debuted sensor-based technology for the connected home, showcasing their vision and creative potential for transforming the domestic setting

Technology How Technology Is Making Remote Senior Care Possible

Non-invasive and efficient care for the elderly is becoming possible thanks to remote technology like wearable devices and in-home monitoring

Technology How Emotion Tracking Provides Insight Into Consumer Behavior

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Advertising Interview: Gathering Advertising Insights On City Streets

Kobi Wu, founder and CEO of VisuWall, discusses the tech enabling advertisers to track impressions in the real world

Health Stretchable Sensors Help Track Recovery In Stroke Patients

New wearable sensors measure a patient's ability to swallow and speak while also enabling at-home monitoring

Design These Commercial Drones Fight Fires And Help Farmers

Parrot launches drones that help firefighters and farmers

Design This Hanging Lamp Changes Color To Match Any Room

The Color Swing uses a sensor to change its light to match whatever color is under it, switching seamlessly between shades

Design Wearable Device Helps Keep Track Of Daily Birth Control Doses

Popit is a device and app will tell you if you've missed taking your birth control pill

Design Light Bulb Confuses Phone Cameras To Protect Privacy

Researchers have created an LED light bulb to disrupt the image a phone camera takes

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