sephora

Beauty How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Merchandising & Curation Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Loyalty & Membership Farsali Beauty Launches Exclusive DTC Collection In Hybrid Retail Approach

The beauty brand created a small-batch sub-brand that it will market primarily through the founder's Instagram page, supplementing its wholesale and direct online sales

Retail Wander Beauty Drives Online Engagement With Physical Pop-Up

Aiming to strengthen its DTC online sales while maintaining wholesale partnerships, the beauty brand will debut a popup in uptown Manhattan that offers exclusive products and customization

Grocery, Convenience & Supermarket How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Delivery & Logistics How Brands Like Sephora Are Doubling Their Creative Output With Brand Partnerships

From PSFK's Accelerating Innovation In Retail report, here's how today's leading retailers are fostering a culture of creative growth through collaborative developments

Fashion & Apparel Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Shopper Marketing & Promotions How Sephora Differentiates Its Retail Experience For China's Market

While maintaining its reputation as a high-end multibrand mainstay, the beauty retailer takes a targeted approach when appealing to consumers in a market dominated by the likes of JD.com and Tmall

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Banks, Insurance & Financial Services Sephora Launches First Credit Card For Rewards Members

The beauty retailer's credit card debut is designed to enhance its loyalty program, offering members extra perks in addition to their beauty insider points

Shopper Education & Assistance Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

Wellness Accessible Skincare Brand Merges Beauty And Medical With Telemedicine Launch

Skin Laundry is expanding its locations, services and in-house line of products, bridging the gap between beauty and medicine with personalized virtual assistance for prescription items and procedures

Store Experience & Design Op-Ed: Why AI Integration Is The Future Of Successful Brick-And-Mortar Retail

Dirk van Ginkel, creative director of Jam3 design and experience agency, explains why the time is now for retailers to learn from the pros at Sephora and Nordstrom to reimagine their in-store cx using AI