sephora

Analysis Beauty Leaders Like Lancôme Are Using Emerging Skincare Tech To Enable Custom Store Experiences

With brick-and-mortar activations ranging from smart mirrors to hyper-detailed sensors, these are the beauty brands driving foot traffic by reinventing customization

Brand Activation & Immersion How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Beauty Beauty Mainstays Like Sephora Are Upgrading The Digital Experience With Choice Curation

To differentiate themselves in the category, beauty leaders are further personalizing their online shopping experience for virtual customers, providing more relevant information and streamlined journeys

Features 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy

Delivery & Logistics PSFK Research Paper Launch: Reinventing Beauty Services Through Experiences & Engagement

Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

Fashion & Apparel How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Fitness & Sport PSFK's New Innovation Report On Loyalty Highlights Opportunities To Drive Deeper Consumer Engagement

Our latest report explores the shift from points schemes to brand passports

Merchandising & Curation Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Loyalty & Membership Farsali Beauty Launches Exclusive DTC Collection In Hybrid Retail Approach

The beauty brand created a small-batch sub-brand that it will market primarily through the founder's Instagram page, supplementing its wholesale and direct online sales

Retail Wander Beauty Drives Online Engagement With Physical Pop-Up

Aiming to strengthen its DTC online sales while maintaining wholesale partnerships, the beauty brand will debut a popup in uptown Manhattan that offers exclusive products and customization

Grocery, Convenience & Supermarket How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Innovation How Brands Like Sephora Are Doubling Their Creative Output With Brand Partnerships

From PSFK's Accelerating Innovation In Retail report, here's how today's leading retailers are fostering a culture of creative growth through collaborative developments

Interview Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms