PSFK chats with the popular author about how to make employees more eager to contribute to the growth of their company.
The top-selling marketing author exceeded his $40k goal by $50k before half a day had passed since posting the project on the crowd-funding website. With ten pledge levels, beginning at just $4, a pledge of $22 buys one hardcover copy of the upcoming publication
The business guru has an interesting thought piece over on his blog where he compares a neighborhood with a proliferation of Holidays spirit with one with broken windows.
The online innovator shares key insights about how the Ebook platform is undoubtedly the biggest gamechanger for the print industry.
Business guru explains why Google doesn't cut-the-mustard each time it tries to copy.
Business guru says that when you push to turn intellectual work into factory work, you're "racing to the bottom."
Business expert Seth Godin says that when it comes to online advertising it's better to focus on perception and interaction - which lead to permission.
Service is looking like the Betamax to Facebook's VHS? Is it time for Google to pivot?
Legions of unsophisticated marketers.. invest a lot in hoopla, spin and hype to get strangers to notice them...
Business guru says that it's difficult to change an industry, set a world record, land big clients or do art that influences others. When faced with this difficulty, those with other - seemingly better - options see the barrier and walk away.
The business guru says that the ideal website structure is a business that's a platform, not merely a place to stop by.
"1. Learn to sell... 2. Learn to write... 3. Learn to produce extraordinary video and multimedia... The rest is easy."
The business expert says that when selling A against B, we might do a great job of explaining why A is better than B, but it's easy to forget that the prospects you are pitching have another option: doing nothing.