Shiseido

Analysis From Target To Shiseido, Retailers Are Tailoring Their Loyalty Programs With Custom Rewards

From PSFK's Loyalty Debrief report, here's how three brands are analyzing consumer data in order to provide relevant and curated discounts and other personalized offers

Beauty Shiseido Partners With Alibaba To Reach More Consumers In China

The Japanese cosmetics co is the first to partner with the mega etailer for a dedicated shop, aiming to co-create products like shampoo for exclusive sale through Tmall

Packaging & Product Engagement Nars Upgrades Beauty Counter Experience With AR Trial

The Shiseido-owned cosmetic brand is using AI and AR to build a virtual try-on system to help store shoppers find their perfect match

Cafe & Restaurant Shiseido Reinvents Signature Store As A High-End Salon Experience

The cosmetics brand's flagship store in Tokyo provides a range of beauty services in sleek spaces, in addition to a cafe, art gallery and photo studio

Loyalty & Membership Customer Care Takes Center Stage At Shiseido's New Tokyo Flagship

Beyond makeup and skincare, the beauty brand's new flagship store is an experience-oriented location where customers can take classes or just relax

Gen Z Shiseido Sets New Makeup Trends With The Help Of High School Girls

The Japanese cosmetics company developed a new product line called Posme in collaboration with high school girls

Technology Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Advertising PSFK Picks: Top Five Apps Of The Week

Penguins lead tourists to their destination while iKettles boil water at the touch of a smartphone.

Design Facebook App Gives People Beauty Tips From Their Older, Future Selves

Shiseido wants your "future self" to lead you toward a better, healthier lifestyle.

Innovation Specially Formulated Makeup Can Be Removed With Just Warm Water

Japanese company Shiseido has created a foundation called 'Fullmake Washable Base' that makes it easier to wash off makeup.

Retail Digital Mirrors For Sampling Makeup

Japanese beauty retailer Shiseido is using technology to enhance the cosmetics department of its Tokyo store.

Advertising Leslie Blodgett: The New Face of Cosmetics

Leslie Blodgett, chief executive officer of Bare Escentuals, is slowly but surely being recognized as the face and leader in cosmetics

Design (Pics) Quiksilver X The Standard Summer 2010

On the heels of last summers' successful partnership, the two brands are joining forces for a new collection of custom gear.

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