Advertising Jeff Fromm: From Baby Bumps to Big Disrupters, 6 Trends That Will Shape 2016

Millennial marketing firm on the trends that will shape 2016

Retail Securing Customer Attention While in Pre-Store Mode [Future of Retail]

Margot Langsdorf, from shopkick, on the value of discovery and reminders for customers before they ever enter a store

Innovation How In-Store Beacons Are Driving Next-Generation Shopping Experiences [PSFK CONFERENCE SF]

VP of Client Services from shopkick shares how targeted communication in stores more strongly engages shoppers while driving revenue growth.

Work 12 Stories You Need to Know Today

Unlimited desktop streaming from Spotify, massive refunds from Apple, 2014 Oscar nominees and more.

Advertising Old Navy Incentivizes In-Store Shopping With App Partnership

Shopkick is designed to attract more foot traffic to stores by offering consumers rewards points for their visits.

Technology The Hyperactive And Hyperpassive World Of Location-Based Services

David Berkowitz explains how, thanks to a range of mobile apps, marketers are able to target all types of users.

Home This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Design The Growing Market for Mobile Coupons - and Contextual Relevance

An infographic speaks to the power of the mobile coupon offer to drive consumer behavior - regardless of delivery vehicle - while a new app seeks to provide more contextually relevant, automatic location-based offers to users at a retail location.