Shoppable AR

Entertainment Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Food & Beverage Domino's Lets Customers Purchase Food Through Snapchat Filter

The fast food chain let people order from its nearby restaurants by creating clickable augmented pizza boxes on the social media platform

Shopper Marketing & Promotions Fans Can Dress Up Like Drake In AR Using Snapchat Lens

Drake is lending his signature carefully manicured beard, dark shades and hoodie to a Snapchat Lens filter to promote his album Scorpion, making use of the latest social media capabilities to create an interactive advertisement