shoppable content

Beauty Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Fashion & Apparel Top Instagram Influencers Can Integrate Checkout Feature For Simplified Shopping

Introduced earlier this year for brands, the platform's Checkout feature can now be integrated into top influencer accounts like Gigi Hadid's or GQ's, letting followers easily shop their posts

Advertising Googlers Can Shop Their Image Search Results

As online retailers continue to explore visual shopping and search functionality, Google pushes ahead with the launch of shoppable image search results

Consumer Goods Amazon Lets Shoppers Click To Buy From Live Video Content

The retailer enters the shoppable video space with Amazon Live, a feature that lets shoppers watch live product demos and tap to buy

Brand Activation & Immersion 11 Honoré Popup Offers Visitors Shoppable, Size-Inclusive NYFW Experience

The fashion e-tailer 11 Honoré is merging its runway with retail this NYFW, letting show attendees scan QR codes to purchase as well as launching a popup in Manhattan featuring its new wares

Merchandising & Curation How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Retail Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

Shopper Education & Assistance How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Home Google Lens Enables Web Surfers To Identify And Shop Image Content

The tech giant's latest upgrades to its image recognition app will enable those browsing Google Images to trace an item they like in a photo and receive identification as well as purchase details

Loyalty & Membership Tommy Hilfiger Offers Customers Social Network And Shoppable Content

The SideFlix app aims to brings fans of the brand together while offering access to exclusive content, combining shoppable content with social interaction

Shopper Marketing & Promotions JC Penney's Private Label Brand Targets Socially Connected Moms

Hoping to tap the popularity of 'mommy bloggers' this holiday season, the department store is using influencer partnerships and shoppable social media functions to promote a family-friendly private label targeted towards moms on Instagram

Store Experience & Design Former J. Crew President Launches Shoppable T.V. Lifestyle Series

Jenna Lyons is looking to push the consumer envelope, creating a digital platform with Turner Entertainment that will marry content and commerce by offering consumers a weekly television series accompanied by curated social media and shoppable content