shoppable video

Advertising Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Brand Activation & Immersion How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

Loyalty & Membership PSFK Launches The Content & Commerce Debrief

The Content & Commerce Debrief showcases how brands can use content in ways that go far beyond building awareness, generating revenue in the process