PSFK's latest report shows how brands are responding to and using the amplified voice of digitally-savvy consumers to their benefit.
Retailer offers fans incentives for promoting their products on their social networks.
500friends rewards users for writing product reviews and sharing products on social networks.
With Mark, customers can sign up to be representatives and sell on behalf of the company. Each sale they generate equals commission and access to special offers.
Stylmee lets anyone open their own fashion store online where the more people who love their products, the more rewards they earn in the game.
Mulu.me allows online shoppers to list their favorite products; when someone buys that product because of their recommendation, they get rewarded with cash.