Shopper Assistance

Shopper Marketing & Promotions Fashion Brand Collab Brings Viewers Shoppable Reality TV

In addition to styling the cast of reality show Love Island, Missguided created an in-the-moment shopping experience that lets fans purchase the looks they see on screen

Retail How Brands Are Enabling Seamless Wishlist Creation

From easy-to-incorporate browser extensions to mobile apps that let users swipe left or right, brands like Amazon and Google are inventing convenient and useful ways for online shoppers to organize and group items they're interested in

Shopper Education & Assistance How Brands Are Expanding Gift Registries To Enhance Customer Appeal

From charitable donations to unusual experiences, today's gift registries are expanding offerings to reflect consumer desires for gifting more than just physical goods, as well as their need for flexibility of choice

Beauty Clean Beauty Pop-Up Program Cultivates Consumer Relationships Through Wellness Initiatives

The Shops at Columbus Circle featured retailers like Aveda and Sephora in a one-day event focusing on clean beauty, mindful eating and more, promoting brands by offering visitors immersive, one-on-one beauty services and resources

Hotels, Hospitality & Travel Marriott Guests Can Access Their Room Key Cards Using Facial Recognition

The hotel chain is using identity-recognition capabilities from Alibaba to allow guests to check in without having to speak to front desk agents, expediting the process while also liberating human agents to perform more meaningful work

Shopper Education & Assistance AI-Enabled Algorithm Uses Biometrics To Customize Travelers' Vacations

A hotel chain created a smartphone app that curates personalized trips for customers after they've conducted a biometric-capturing quiz, taking personalization to a new level and paring down options to provide optimal results

Shopper Education & Assistance Porch Partnership Allows Overstock Customers To Add Assembly Services At Checkout

The pairing enables customers to tick a box during the checkout process to request installation services for any home furnishing they buy, saving shoppers time and helping better ensure a smooth post-purchase journey

Shopper Marketing & Promotions Baby Food Brand Integrates Alexa To Make Mealtimes More Fun

Sophie Sprout, an Alexa-enabled voice assistant, makes mealtimes more enjoyable by providing music, sound effects and more to go along with its organic baby food products, aiming to help parents give their children nutritious meals

Store Experience & Design Retailers Optimize The In-Store Experience By Outsourcing Choice Elements To Digital

Upgrading the brick-and-mortar experience by relegating particular tasks and services to AI, robots and more allows retailers to employ human workers in the areas that count most

Shopper Education & Assistance Hilton Caters To Travelers' Wellness Interests With Health & Fitness Offers

Young professionals love to travel for business but not at the cost of their health or convenience, so the hotel chain is optimizing its guests' access to and options for wellness and fitness-oriented offers, from in-room workout equipment delivery to a healthy delivery dining service

Store Experience & Design Coffee Shop Offers Customers Hot Drinks And Mental Health Counseling

Sip of Hope offers coffee, tea and a friendly staff trained in Mental Health First Aid, providing the local community with support and resources in a relaxing environment

Shopper Education & Assistance Walmart's Online Shopping Feature Lets College Kids Buy A Complete Dorm Look

With 'Buy The Room,' students will be able to purchase everything for their new apartment with one click of a button, as the new feature makes it possible to add a group of items to the cart and purchase a complete look

Shopper Education & Assistance Bespoke Makeup Shades Manufactured On Customers' iPhone Scan

bareMinerals builds personalized blends with colormatching app

Shopper Education & Assistance Travelers Can Hail Lyft From Southwest App As They Make Their Way To Airport

The two brands are making the to-and-fro aspect of traveling from airports easier, enabling ride-sharing four hours before departure