PSFK's latest report shows how brands are responding to and using the amplified voice of digitally-savvy consumers to their benefit.
In China, Handsup lets customers design discount packages for the items they'd most like to purchase.
With BuyaPower, the more people who join in on a deal, the lower the price drops for an item.
Netotiate works similar to travel site Priceline; users name their price and submit a binding bid for an item, retailers have 48 hours to accept the offer.
Instead of visiting multiple stores to find the lowest priced items, NetPlenish assembles a delivery of lowest-priced items from multiple vendors.
Customers state what they're willing to pay for an item, bartering with retailers for a lower price.