shopper education

Automotive Interview: How Carvana Is Bringing The Entire Car-Buying Experience Online With Its Vertically Integrated Platform

This ecommerce retailer is helping the automotive category move online, solving for issues like financing, test drives and more for today's digital audience

Shopper Education & Assistance Voice-Powered AI Platform Dictates Instructions To Frontline Workers

Whispr is taking advantage of the nonstop growth of voice tech, offering frontline workers an AI service that dictates instructions to them as well as answering their questions in real time

Merchandising & Curation Kia Partners With Amazon To Let EV Drivers Charge Up At Home

Kia electric vehicle drivers can order at-home charging units and schedule installation from Amazon Home

Banks, Insurance & Financial Services Seafood Producer Implements SAP Blockchain Tech To Enable Supply Chain Transparency

Consumers of Bumble Bee seafood brand can now scan a QR code to see details on their tuna's journey through the production process, enabling transparency in an industry rife with sustainability controversy

Beauty Lush Debuts Digital Packaging & Visual Search App At SXSW

The U.K. body care retailer launched a SXSW activation that demonstrated its fusing of tech with sustainability, letting festival attendees explore digital features to be featured in an upcoming Tokyo concept store

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Fashion & Apparel For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Health Interview: How Online Supplement Service BINTO Offers Women Personalized, One-On-One Care

The subscription-based women's health brand aims to enable a future of accessible and affordable on-demand care, offering tailored regimens and personal telehealth sessions

Packaging & Product Engagement Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Food & Beverage Interview: How A CBD Retailer Engages Consumers With A Narrative On Plant-Derived Wellness

Standard Dose provides research-backed resources for its CBD customers, aiming to generate conversation as well as community around its curation of wellness products while setting standards in a yet unregulated space

Delivery & Logistics How Nike's New York Flagship Sets A New Standard For Tech-Enabled Store Experiences

PSFK breaks down the tech integration and member services that make the Nike House of Innovation a best-in-class example of next-generation brick and mortar

Post Purchase Service & Support How Brands Like Eloquii Maintain Shopper Engagement Beyond The Store

Retailers are extending their reach beyond the physical store, keeping customers engaged via apps, chatbots and personalized concierge service

Consumer Goods Interview: How An Ecommerce Credit Alternative Aims To Level The Playing Field For All Customers

Financial wellness platform Zebit leverages consumer data technology in order to provide a transparent, trustworthy alternative to traditional credit card retailing, giving purchasing power to more customers regardless of credit

Retail How Brands Like Rent The Runway Are Strengthening Consumer-Retailer Connections With DIY Technology

In an excerpt from PSFK's Enhancing Service-Based Experiences Through Automation report, here are three retailers investing in do-it-yourself technology to let customers gain control and personalization over their shopping experience