shopper education

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Brand Activation & Immersion Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Analysis How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Food & Beverage ShopRite's Community-Based Store Concept Offers On-Site Cooking Classes

Prioritizing convenience and improved in-store offerings, the grocery chain invests in customer education, prepared foods and community spaces

Beauty Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Loyalty & Membership 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Health CVS Expands HealthHub Concept With Exercise And Nutrition Services

Pharmacy brand CVS is experimenting with its HealthHub concept, offering nutrition consultations, exercise classes and more in addition to its original medical services

Automotive Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Banks, Insurance & Financial Services Op-Ed: Are Brick-and-Mortar Banks Missing The Millennial Boat?

Advertising mastermind and creator of the Valuegraphics Database, David Allison tells PSFK what's missing from the commercial banking experience

Interview Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Advertising Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Post Purchase Service & Support Op-Ed: Designing Financial Software To Ease Mental Taxation

As the U.S. wraps up another tax year, PSFK delivers a first-hand account from one of the experts designing consumer-facing financial experiences

Cafe & Restaurant The Well Health Club Offers New Yorkers Membership-Based Wellness Center

The Well is New Enterprise Associates' latest launch, creating an upscale wellness facility focused on alternative medicine, fitness and meditation, supplemented with an online marketplace

Home Zillow Elevates The Online Real Estate Search With Virtual Reality

Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic

?>