Shopper Education & Assistance

Retail Enjoy Is A Delivery Startup Transforming The Tech Ecommerce Experience

With same-day delivery on products like iPhones and Sonos speakers, Enjoy is challenging the world to rethink the way delivery should work

Brand Activation & Immersion NYRIW Panel Preview: What Brands Looking To Open Their First Store Need To Know

Ahead of PSFK's "Opening Your First Store Panel" during the upcoming New York Retail Innovation Week, featured panelists weigh in on the challenges and opportunities facing brick-and-mortar retailers today, as well as the keys to a successful store experience.

Features Gen Z And Millennials Are Getting Real. Here's How Brands Are Keeping Up

In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Technology Lunchclub leverages AI and data to help users foster professional relationships

Startup Lunchclub leverages AI and data to help users foster professional relationships inside specific industries, setting them up for 1:1 meetings with the ideal connections. Each Monday, users receive an email asking them their preferred meeting times and places, then they receive their matches along with personalized introductions twenty-four hours later.

Beauty Dublin Airport's Revamped T2 Beauty Hall Makes Shopping A Breeze For Travelers

With a buy ahead feature and a service that allows purchase pickup upon return, Dublin's T2 Beauty Hall is travel retail at its best

Interview Why Ecommerce Platform MASSE Launched An AMA Series With Its Brands' Founders

PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders

Food & Beverage This Groundbreaking Startup Plans To Build A Garden In Every Back Yard

With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Analysis These South Korean Food Concepts Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

Automotive Automakers Like Hyundai Are Reinvigorating The Showroom Experience

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Hotels, Hospitality & Travel United Airlines Unveils A New App That Could End Jet Lag Forever

In a partnership with Timeshifter, United Airlines is stopping jet lag before it starts by helping users sleep and wake up on schedule

Banks, Insurance & Financial Services Ally Is Gamifying Financial Literacy With City-Sized AR Monopoly Boards

With the help of augmented reality and advice from Mr. Monopoly himself, Ally is providing its users with a fun and engaging way to learn

Design Seoul's Best Makeup Stores Are Immersive Playgrounds For Beauty Lovers

From beer-themed concept stores to indoor camping trailers, these makeup brands have turned Seoul into a must-visit beauty destination