shopper marketing debrief

How Walmart's Exclusive Digital Concierge Service Aims To Transform The Future Of Retail

In this episode, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Advertising Interview: How A Blockchain-Based Platform Aims To Turn The E-Commerce World Into A Decentralized Amazon

In this interview, founder and CEO of Shopin, Eran Eyal, discusses how his company creates a universal shopper profile and cryptocurrency to improve the e-commerce and in-store experience, while allowing brands and their customers to control their personal data

Shopper Education & Assistance Plus-Size Fashion Retailer Crafts Customized Shopping Experiences For Its Clientele

Eloquii is implementing Snap+Style Business’s curated campaign solutions to personalize its customer communication and relationship while driving sales online and in-store

Shopper Education & Assistance Data-Driven Platform Helps Shoppers Find Perfect Present Through Simple Questionnaire

Gift Wink's suggestion system takes into account the likes and interests of both the sender and receiver to generate gift recommendations, helping expedite the gift-finding process and even reminding users when their contacts' birthdays and occasions are coming up

Shopper Education & Assistance CVS Chatbot Uses AI To Connect Patients To The Right Treatment

The chain pharmacy's MinuteClinic is integrating services from Buoy Health to offer more efficient, on-demand patient care, providing customers at-home assistance by way of an AI assistant

Beauty Reaching Fashion & Beauty Shoppers At Home To Drive Them Along The Purchase Path

Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in their purchases

Podcast: Home At The Top Of The Sales Funnel

Building rapport with shoppers at every touchpoint along the purchase path is crucial for a brand's success, a process that PSFK's Shopper Marketing Debrief details in this show

Retail Watch: PSFK Shopper Marketing Debrief Video

In our lastest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

Shopper Marketing & Promotions PSFK Launches The Shopper Marketing Debrief

The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home