Shopper Marketing & Promotion

Retail Enjoy Is A Delivery Startup Transforming The Tech Ecommerce Experience

With same-day delivery on products like iPhones and Sonos speakers, Enjoy is challenging the world to rethink the way delivery should work

Features Gen Z And Millennials Are Getting Real. Here's How Brands Are Keeping Up

In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity

Retail Why Porsche's Business Future Won't Depend On Car Sales Alone

The future of the industry is uncertain, but Porsche is hoping to prove that automotive brands don't have to rely on legacy revenue streams to make an impact or turn a profit.

Cafe & Restaurant McDonald’s is using AI to personalize the menus of its drive-thru location

Quick-service restaurant chain McDonald’s is using AI to personalize the menus of its drive-thru location. Thanks to its acquisition of AI startup Dynamic Yield, McDonald’s can make hyper-targeted changes to its digital outdoor menu boards at individual locations.  Taking into account contextual factors like weather, time of day, traffic and popular items, the menu’s ‘decision technology’ can instantly rearrange the display to highlight specific items that may be most desirable to diners in that moment, as well as suggest items based on their current selections.

Retail Hyundai Card Cooking Library expands complementary services for holders of brand credit card

Hyundai Motor Company continues to expand its complementary services for the holders of its Hyundai credit card. Hyundai Cooking Library is the latest addition to a collection of exclusive spaces, which includes the Music Library and the Design Library. The five-story building offers an extensive menu of culinary experiences, from a library devoted to cookbooks to cooking classes taught by Korea’s top chefs in high-tech kitchens. On the second floor is The Ingredient House, an experiential lab with over 190 ingredients for members to play with. The library also houses a cafe, a bakery and a rooftop restaurant that serves an interactive dining experience by Park Hyatt Seoul’s executive chef.

Brand Activation & Immersion Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Advertising Audi Transformed One Of Its Cars Into A Unicorn For Halloween

The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Cafe & Restaurant This Cocktail Brand Might Make The World's Most Spiritual Drink

On-demand beverage brand The Grand Bevy just introduced a program that claims to balance participants' chakras

Analysis Automakers Like Hyundai Are Reinvigorating The Showroom Experience

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Automotive United Airlines Unveils A New App That Could End Jet Lag Forever

In a partnership with Timeshifter, United Airlines is stopping jet lag before it starts by helping users sleep and wake up on schedule

Beauty Seoul's Best Makeup Stores Are Immersive Playgrounds For Beauty Lovers

From beer-themed concept stores to indoor camping trailers, these makeup brands have turned Seoul into a must-visit beauty destination

Case Study Space Stockholm Is A Seven-Story Hub Transforming The Face Of Esports

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Fashion & Apparel Virtual Try-Ons Are Taking Over Fashion, Beauty and Lifestyle

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging