This conference will provide a breadth and depth to our analysis by covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
42% of marketers and retailers surveyed said they would use content marketing during the awareness phase and 60% said they would use during the consideration phases. Only 30% said they would use during intent, 10% during the purchase phase and 25% during the loyalty phase
“By thinking strategically about promotions during [back-to-school] season and experimenting with new marketing tactics, retailers have the ability to leverage data and insights to position themselves for success during this critical time of year.”
“Looking to outside industries for inspiration in automotive retail can be very rewarding and very exciting. Some areas that we see as being key over the next year are personalisation, data capture optimisation and user experience improvement.”
“Great marketing, great sales, great communication is about providing epiphany moments. What’s the advantage of an epiphany moment? [Customers] feel bonded to whoever provided that epiphany. People feel grateful. There’s an emotional attachment…”
“Integrated into the enhanced 7Rewards platform, the Predict and Score game brings customers a new way to engage with 7-Eleven, while enjoying the summer games. The 7Rewards customer loyalty platform will continue to develop experiences of the future to provide consumers with innovative ways to earn and redeem points. This program was built from the ground up with input from Coke-lovers around the world.
Jennifer Hale. Global Director of Shopper Marketing Strategy, Coca-Cola
“We’re excited to have the opportunity to work with Kroger on this program that will leverage BrandLoyalty’s combination of expertise in loyalty programs, analytics and retail industry knowledge in order to drive sales, boost profitability and build customer loyalty in the highly competitive grocery segment.”
“Although retailers are seeing an impact on bricks and mortar due to mobile and online, retail is still the biggest mix of sales for us. The challenge for us and our peers in the industry, is to keep our customers coming back again and again. We do this by enhancing their shopping experience – whether that’s through pop-ups and exclusive events, or through offering something that our customers can’t find with some of our competitors. It is vital for us to keep revamping and improving our store aesthetic to draw footfall, creating theatre through VM and windows and of course constantly refreshing our product offering to stay relevant and exciting.”