Shopper Marketing & Promotion

Automotive Luxury Homebuyers Can Now Test Drive BMWs At Open Houses

BMW brings its cars home—literally—with a new strategy that pairs luxury sports cars with multi-million home listings in Toronto

Brand Activation & Immersion Tweets And Sweets Took Over New York's Union Square In 'Twitter Is' Campaign

The social media giant launched a candy-themed pop-up shop, giving out gummy bears, rock candies and kettle corn to highlight its interactive campaign

Advertising Fashionistas Will Definitely Want To Grab A Slice Of This Domino's Fashion Collab

In collaboration with streetwear designer Liam Hodges, Domino's is making 'staying in-wear' the next big fashion trend

Case Study Audi Drives Brand Engagement With New Car Rental Loyalty Program

Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals

Beauty Cheetos Opened Its Very Own NYFW Beauty Salon

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

Analysis By Rewarding Recycling, These Brands Are Becoming More Eco-Friendly

From Coca-Cola to Corona, these companies incentivize recycling to encourage greener consumer habits and give back to the planet

Consumer Goods IKEA And Sonos Team Up For A Live Theater Experience Inspired By Sound

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

Design How Brands Like Under Armour Are Creating Next-Gen Wearing Experiences

Emerging from the wellness and fitness boom, performance-enhancing materials from brands like Under Armour are helping athletes optimize their workouts, making wearers sleep better and more

Delivery & Logistics PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

Banks, Insurance & Financial Services New Banking Service Allows International Students To Easily Manage Finances

North Loop caters directly to international students by allowing them to open accounts and apply for loans without a Social Security number

Food & Beverage Hendrick's Gin Unveils A Secret Speakeasy Located Behind An ATM

This London activation invites guests to experience a hidden popup bar with the added bonus of drinks on the house

Fashion & Apparel PSFK Research Paper Launch: Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

How lifestyle brands are activating to help consumers achieve their wellness goals and showcase their healthy lifestyles

Innovation This Mobile Experience Is On A Mission To Transform The Peer-To-Peer Payment Landscape

With a dedicated interest in user security, Mezu is a payment platform that aims to replicate the anonymous experience of paying in cash

Gaming & Play New Mobile Maintenance Platform Streamlines Pool Ownership And Upkeep

Pool maintenance can kill the fun of owning one, but a new app from one of the country's largest pool sellers is making the process a breeze