Shopper Marketing & Promotion

Brand Activation & Immersion Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Fashion & Apparel How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Hotels, Hospitality & Travel Hudson Group Merges Travel Retail Experience With Tourism At Empire State Building

The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Health Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation

PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience

Beauty Ulta Rewards Loyalty Program Members With Salon Services

The beauty superstore moves to drive in-store engagement with loyalty rewards like makeup tutorials and hair treatments, building its rep as a one-stop beauty destination

Podcast: How Social-Savvy Brands Win

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Delivery & Logistics Retail Trends Playbook Excerpt: Making The Case For A Data-First Retail Strategy

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three key trends explain the benefits of investing in a data-rich infrastructure and how retailers can best implement it

Design Discussion Takeaways: The Importance Of Store Design In A Digital Age

As part of New York Retail Innovation Week, three leaders from the world of store design convene to share expert insight on the future of the physical store and the key consumer needs it continues to serve even in a digital age

Millennials Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Food & Beverage How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Home Interview: How DTC Home Brand Parachute Becomes A Part Of Customers' "Everyday Rituals"

The DTC brand's founder and CEO describes how it went from selling bedding online to opening experiential stores and developing one of the market's most eco-friendly mattresses

Retail Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Loyalty & Membership Domino's Lets Pizza Eaters Upload Pics Of Their Pies For Rewards Points

To kick off the Super Bowl weekend, the fast-food chain is encouraging customer engagement by letting app members snap and share photos of the pizza they're enjoying—from anywhere, not just Domino's

Grocery, Convenience & Supermarket How Tencent Is Integrating Next-Generation Tech For Seamless Store Experience And Design

Marshaling technology like face scanning for quick checkouts and WeChat integration that eliminates queues and lets consumers pay via mobile, here's how Tencent is building digital-led stores for brands like Intel and Walmart to optimize frictionless shopping