shopping center

Brand Activation & Immersion Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Beauty Dubai Mall Shoppers Can Have On-Site Skin Analyses At AI Beauty Store

Lululab's AI beauty store and Lumini, a virtual skincare assistant, provides unique and personalized beauty experiences like live skin analyses to Dubai Mall shoppers

Merchandising & Curation Samsung Experience Stores Bring Tech Playgrounds To U.S. Malls

The tech brand's immersive, discovery-led locations let customers try out its expansive product selection to encourage better engagement while also helping malls' business

Automotive Westfield Mall Drives Traffic With Free Uber Rides For Shoppers

The mall operator is one of the first establishments to implement Uber Vouchers, a service geared towards venues looking to increase consumer engagement with free transportation

Shopper Education & Assistance Paris Shoppers Can Test Out Nissans At Digital-Focused City-Center Hub

Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online

Delivery & Logistics Wayfair Store Offers Shoppers Seamless Online-Offline Hybrid Experience

The DTC and digital-native furniture brand popular among millennials is slated to debut its first permanent physical outpost in the fall of 2019, providing customers with a fully connected experience inspired by its ecommerce flagship

Cafe & Restaurant Singapore's Changi Airport Offers Travelers Experiential Retail And Leisure Complex

The Singapore hub is inviting travelers to dine, shop and stroll through gardens at its Jewel shopping center, joining the trend around travel establishments investing in on-site destinations

Fashion & Apparel Rue21 Offers Shoppers Option To Buy Online, Pick Up In Store

Once a mall mainstay, the struggling retailer is building out its BOPIS capabilities to remain relevant in a climate of new consumer expectations for purchase and delivery

Analysis How Companies Like Fourpost Enable Flexible Solutions For Retail Infrastructure

From quick-to-build rotating popup shops to easy-to-use SaaS dashboards equipped with all the necessary parts for a physical store, innovative retailers and real estate owners are catering to brick-and-mortar's current ephemeral nature

Home Fourpost Expands DTC Retail Curation For Mall Of America Shoppers

The collection of studio shops, eateries and events from startup, DTC and digital native brands is expanding from 30 to 56 members, giving more retailers a chance to shine while diversifying the mall's offer

Features Interview: Macerich’s Chief Digital Officer On Creating Physical Retail For Digitally Native Brands

With retail design platform BrandBox, commercial real estate company Macerich has found a way to bring digitally native brands into its malls and shopping centers

Shopper Marketing & Promotion Mazda Virtual Test Drive Lets Prospective Buyers Journey Through The Italian Alps

A VR pop-up inside U.K. shopping centers brings the thrill of driving a Mazda to everyone, and will soon make an appearance at the brand's dealerships

Retail How Brands Are Providing Streamlined In-Store Shopping

Implementing digital activations like kiosks, retailers are making it easier for consumers to browse and pick up their items, forgoing the need for sales associate aid and simplifying the consumer experience

Health Clean Beauty Retailer's Micro-Store Permits Shoppers IRL Brand Experience

With its new brick-and-mortar model in California, The Detox Market manages to pack both product and personality into a small space, helping supplement its online presence with an experiential counterpart

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