Significant Objects

Retail The Power Of Narrative By Determining An Object's 'Value' [Need to Know]

Rob Walker explores the impact storytelling has on the perception of worth.

Retail Pass The Baton: A Stylish Second-Hand Shop That Supports Charities

The store values the exchange of an item's heritage and encourages passing money from the sale along to charity.

Advertising (Video) Rob Walker: PSFK Conference New York 2010

Rob Walker discusses Significant Objects, a project aimed at exploring the fluid relationship between objects and value.

Design Rob Walker: Ignore The Marketplace - The Story Is The Value

Rob Walker started off the day at PSFK's NYC Conference on Friday, April 9 with his presentation on Significant Objects, a project aimed at exploring the fluid relationship between objects and value.

Technology Rob Walker Explores Narrative And The Future Of Significant Objects

What do a tiny jar of mayonnaise, a monkey hand puppet and an old pencil case have in common? Rob Walker speaks on the value-added of object storytelling.

Design (Video) A Fine Collection Of Curious Sound Objects

Combining storytelling with physical computing, interactive artists Georg Reil and Kathy Scheuring have created an installation that shapes the way we think about interacting with objects.

Work PSFK Conference Speaker Interview: Rob Walker

Rob Walker will be one of the speakers at our upcoming PSFK Conference. Rob is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and his New York Times column "Consumed" offers a unique view of consumption, design and marketing.

Innovation Manufacturing Value Through Context

Sometimes a product's value seems to come from nowhere at all, instead it is created entirely by giving a normally valueless item value through context.

Advertising PSFK Talks To Rob Walker of Significant Objects

PSFK talks to Rob Walker about Significant Objects Volume 2.