simulation

Consumer Goods Walmart Gamifies Employee Training With Mobile Simulation

A game called Spark City will train Walmart associates on how to manage the store floor, simulating various scenarios on a mobile training app

Beauty Olay Helps Customers Track And Personalize Beauty Regimens With Digital Integrations

P&G recently debuted various connected beauty devices for multiple brands, several of which will help subsidiary Olay's customers track skin health through high-resolution selfies on its Skin Decoder, virtually trial products on the the Whips Simulator and more

Automotive Pirelli's Tire Boutique Offers White Glove Service To Prestige Car Owners

P Zero World is a premium take on service and support to improve the safety and driving pleasure of supercar owners

Banks, Insurance & Financial Services Visitors To Fred Segal's 29 Rooms Popup Can Shop Its Online Store IRL

Visitors to the retailer's popup can shop a virtual rendering of one of its IRL stores, browsing and buying through a 3D simulator and receiving a one-time perk of $30 in credit for a $200 purchase made with MasterCard

Brand Activation & Immersion Could The Auto Dealership Of The Future Sell Experiences Over Cars?

As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers

Fashion & Apparel Macy's Holiday Popups Offer Shoppers AR Makeup Counters, Instagram Gift Carousels And More

The retailer is looking to personalization, shoppable virtual and physical popup experiences and social media integrations with the likes of Pinterest and Instagram to engage and assist holiday shoppers

Cafe & Restaurant How Companies Are Using Immersive Education To Train Employees

From mobile-app onboarding to VR escape-room training experiences, major corporations worldwide are turning to the latest interactive and engaging technologies to better prepare their employees for their new jobs

Features How Brands Are Utilizing Augmented Reality To Build Consumer Engagement

From photo-realistic makeup simulation to AR sunglasses trial, both luxury and discount retailers are integrating digital mirrors into their brick and mortar locations to improve the IRL experience

Entertainment USA Today Offers Consumers AR Experiences In Its Mobile App

The latest update to the app, which gives users a chance to experience news in their everyday life, simulates a live rocket launch

Hotels, Hospitality & Travel This Head Device For Pilots Aims To Improve Air Travel By Understanding Brain Function

The technology can assess real-time pilot brain activity and even track fatigue to better inform worker rostering and staffing across airlines and seasons, helping provide consumers with safer and more reliable air travel

Banks, Insurance & Financial Services Refining Wealth Management On Digital Channels

PSFK’s Digital Banking Playbook with Microsoft breaks down how wealth managers can hone their services with digital tools for client experience, risk management and security

Transactions & Payments How AI Helps Banks Deal With Volatile Markets

AI is providing banks with tools to give clients quicker and more effective insights, as seen in a scenario from PSFK’s Digital Banking Playbook

Advertising Honda Stages A Race Between A Real Car And Video Game Copy

The mixed reality campaign shows how close video game racing has come to real driving

Retail What Can We Expect From Tech In 2018?

Social networks and politics, the still unfulfilled promise of augmented reality, pay-to-play games: what might change in the year ahead