sizing

Fashion & Apparel Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Brand Activation & Immersion Shirting Brand Grayson Is Pioneering A Women-First, DTC-Wholesale Hybrid Retail Strategy

The accessible women's shirting brand is launching direct-to-consumer and through carefully chosen retailers from the get-go in order to maintain brand value while engendering successful business

Retail AdoreMe Upgrades Shoppers' Fitting Room Experience With IoT And RFID Integrations

AdoreMe partnered with StoreAdvise to integrate RFID labels and smart displays that let customers virtually interact with store associates, using data to improve the privacy, convenience and seamlessness of its in-store experience

Merchandising & Curation Gap Inc. Reveals The (Unsexy) Technology That Will Help Drive Business In 2019

James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a In Stock On Shelf app will ease and enhance the shopper experience in meaningful ways

Packaging & Product Engagement Custom Clothing Brand Wants To Democratize Tailoring For Women

Poised to establish a world without sizes, RedThread offers shoppers custom tailoring for every item of clothing it sells, and uses 3D models to make sure every fit is perfect

Post Purchase Service & Support Online Luxury Brand Offers Women On-Demand Bespoke Shirting

Careste is making made-to-measure premium shirts available to more customers, offering an online shop that tailors its silk button-downs precisely for the women who buy them

Fitness & Sport Interview: Reebok VP On How The Brand Is Providing High-Impact Clothing For All Women

Barbara Ebersberger, VP Performance Apparel at Reebok, shares with PSFK how the performance apparel brand is helping address an industry’s lack of sizing solutions while catering to the emotional appeal of its female users