Smart Design

Design PSFK 2017 Speaker Interview: The Future Of Hydration Is Hyper-Personalized

With Gatorade Gx, PSFK 2017 speakers Xavi Cortadellas and Tucker Fort are merging design, tech and hydration

Fitness & Sport Gatorade + Smart Design: Creating The Future Of Sport

In the lead-up to our PSFK 2017 conference, we look back at key speakers from past years. Personalized hydration platforms promise to elevate pros and everyday athletes alike

Op-Ed Design Expert: Why The Cannabis Industry Is A Designer's Dream

Nicole Bacchus, Associate Director of Strategy at Smart Design, explains where the opportunity lies in an industry still in its infancy

Fashion & Apparel This Thread Can Produce And Store Solar Energy

The new technology could allow you to charge your devices on-the-go using your clothing materials

Advertising 5 Takeaways From This Year's PSFK Conference

A round-up of talks explains the process of creating unforgettable experiences to build up a brand

Health Data-Centric Personalization Is Creating The Future Of Performance [PSFK 2016]

Gatorade and Smart Design will share how technology elevates performance at PSFK 2016

Innovation World Cup Gatorade Bottles Let Coaches Monitor Player Hydration Levels

The sports drink brand teamed up with Smart Design to create a sports fuel system for the Brazilian team.

Home Cannes Lions: This Is When The Fascination With Design Began

Three Cannes Lions design jury members discuss key moments and turning points in their careers.

Technology Brainstorming Tool Encourages Creativity And Conversation [Video]

TOTEM is a set of three objects designed to enable productive and innovative discussions.

Design Digital Apron Tells Others When Dinner Is Ready

Instead of calling people when its time to eat, this concept alerts guests when you start and finish cooking.

Work NYC Taxi Logos Get A Makeover

The city shifts towards a simplified visual identity, and the letter 'T' will stand alone as 'axi' gets dropped.

Technology Smart Design Directs Seamless Takeout Customers To Old Favs Or New Discovery

The food ordering iPad app uses a simple, image-based interface to direct users towards either restaurants they frequently order from or ones they haven't tried.

Advertising Help Wanted: Senior Interaction Designer [Jobs We Love]

If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly. Here is a new job at Smart Design, in Barcelona, Spain just listed on the service.