Smirnoff

Shopper Marketing & Promotions Smirnoff Ice Will Extend Fourth Of July Weekend For Select Lucky Americans

The beverage brand is promoting its Red, White and Berry flavor via a contest on social media, offering winners an extended holiday for this year's mid-week independence day

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Advertising Why Alcohol Brands Are Selling Lifestyle Instead Of Product

In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand

Design Top Trends To Watch Out For In 2014

PSFK and Mixhibit examine the new trends that will pop up this year, including holistic health and a growing tech intimacy.

Home The Best Tech Gifts From The WIRED Holiday Store Opening

PSFK and Mixhibit visit the annual pop-up shop in NYC's Meatpacking district.

Partner Content Why New York Comedy Is So Successful

PSFK and Mixhibit take in the Upright Citizens Brigade 3-on-3 improv competition.

Technology Win The Ultimate Holiday Party Pack

Download the Mixhibit app, create a slideshow and share with #PSFKonScene to win great gear.

Work NYC's Top Culinary Minds Converge On An Abandoned Chelsea Warehouse

PSFK and Mixhibit capture New York Taste, a gathering featuring forty celebrated restaurants and bars for one night of outstanding food and drink.

Design Jean Paul Gaultier Brings The Boudoir To The Brooklyn Museum

PSFK explores the wild world of the famous designer in a new show that traces the entire expanse of his career.

Editors Pick First On Scene: PSFK & Mixhibit Go Inside The Season's Top Cultural Happenings

Using Smirnoff's new app, we go behind the scenes at art openings, comedy shows and fashion exhibits.

Advertising How To Encourage Millennials To Drink Responsibly

Campaign focuses on Generation Y's sense of shame and embarrassment.

Innovation Smirnoff Helps Paralysis Victims Write A Song With Their Minds [Video]

The vodka brand, a producer, a brainwave expert and three disabled musicians teamed up to create a work of art.

Advertising Smirnoff Plasters Sao Paulo With Graffiti That Is Only Visible At Night

The British-owned Vodka Company uses building facades to create startling art.

Home Smirnoff Concept Lets Friends Sign Up To Be Designated Drivers On Facebook [Video]

This short social media solution imagines a campaign by the vodka brand that gives people the opportunity to pay for their friends' cab ride home.