Daniel Lubetzky, founder and CEO of KIND, is on a mission to make the world a little kinder one snack and one act at a time. Launched in 2004, KIND is now the fastest growing U.S. snack company, and through the KIND Movement, has inspired more than one million kind acts with the help of its community. Known for creating not-only-for-profit business models, Daniel has launched organizations such as PeaceWorks Inc., a business that fosters cooperative ventures among neighbors in the Middle East, and co-created Maiyet, a luxury fashion brand that partners with artisans to promote entrepreneurship in developing economies. Additionally, he founded PeaceWorks Foundation’s OneVoice Movement, an international grassroots effort that amplifies Israeli and Palestinian moderate voices. His innovative business approaches and humanitarian efforts have been recognized by respected outlets like BusinessWeek, Time, Advertising Age, and Entrepreneur. He is the author of Do the KIND Thing.
The recent author discusses the methodology behind building a brand with social impact