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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Daniel Lubetzky, founder and CEO of KIND, is on a mission to make the world a little kinder one snack and one act at a time. Launched in 2004, KIND is now the fastest growing U.S. snack company, and through the KIND Movement, has inspired more than one million kind acts with the help of its community. Known for creating not-only-for-profit business models, Daniel has launched organizations such as PeaceWorks Inc., a business that fosters cooperative ventures among neighbors in the Middle East, and co-created Maiyet, a luxury fashion brand that partners with artisans to promote entrepreneurship in developing economies. Additionally, he founded PeaceWorks Foundation’s OneVoice Movement, an international grassroots effort that amplifies Israeli and Palestinian moderate voices. His innovative business approaches and humanitarian efforts have been recognized by respected outlets like BusinessWeek, Time, Advertising Age, and Entrepreneur. He is the author of Do the KIND Thing.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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The recent author discusses the methodology behind building a brand with social impact

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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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