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Brand Activation & Immersion How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Fashion & Apparel Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Gaming & Play LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Podcast: How Social-Savvy Brands Win

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Advertising Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Entertainment How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Beauty Snapchatters Can Shop Ecommerce Platform Without Leaving The App

The Snapchat app's Discover section will feature a channel called “Shop and Cop," which will let consumers shop popular and emerging brands from Black Friday through Cyber Monday

Hotels, Hospitality & Travel Levi's Offers Exclusive Merchandise To Snapchatters Who Shop Its Disney Store

In a foray into social commerce, a special-edition hat will be available for visitors of the Levi's store at Walt Disney World to purchase via a Snapcode and try on in AR

Luxury Vogue Extends Consumer Reach By Offering Spanish Snapchat Edition

The fashion magazine will be producing Spanish-language content on its Snapchat Discover channel to simultaneously diversify its content and increase accessibility as well as target the platform's influential young audience

Shopper Marketing & Promotions Jockey Hosts Animal Welfare-Promoting Fashion Show

The apparel brand integrated an adopt-a-thon into its latest show, debuting its newest collection alongside furry friends to encourage adoption of shelter animals

Packaging & Product Engagement Snapchat's Updated Spectacles Offer Wearers Polarized And Prescription Options

The social platform's latest Spectacle model aims to offer wearers both functionality and style, incorporating new design features to enhance the user experience of capturing and sharing images

Store Experience & Design Adidas Targets Female Sneaker Consumers With Shoppable Snapchat Show

The apparel brand employed Snapchat's interactive story feature to promote in-app sales of the Falcon W shoe, helping the retailer target a younger, social-media-inclined demographic

Shopper Marketing & Promotions Snapchat Users Can Activate Face Effects Using Voice Commands

Snapchat recently added new filters that animate accordingly when users utter a specific word, expanding the app's interactivity

Entertainment Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button