Snapchat

Analysis How The Trend Of Untethered Lifestyles Is Driving Modern CX

PSFK partner Scott Lachut on the emerging, innovative approaches leveraged to interact with consumers who are always on the go

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Advertising Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Children How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Cafe & Restaurant Interview: CMO Of The Company Behind Melt Shop, Five Guys, The Little Beet And More On The Future Of Fast-Casual Dining

Jason Anello explains how Aurify turned consumer demand into a powerhouse portfolio of niche brands, commenting on the strengths of fast-casual dining and how restaurants can navigate shifting online-offline customer dynamics

Fashion & Apparel Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Gaming & Play LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Features Podcast: How Social-Savvy Brands Win

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Packaging & Product Engagement Wanna Kicks Lets Shoppers Try On Sneakers In Augmented Reality

The AR platform lets customers browse and trial sneakers from various brands virtually, aiming to raise conversions and reduce returns by allowing anywhere pre-purchase previews

Entertainment Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Retail How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Interview NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Health Interview, Part Two: Inscape's Meditation App Developer On Designing A UX For Busy Consumers

App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.

Beauty Snapchatters Can Shop Ecommerce Platform Without Leaving The App

The Snapchat app's Discover section will feature a channel called “Shop and Cop," which will let consumers shop popular and emerging brands from Black Friday through Cyber Monday

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