Analysis How Retailers Like Rent The Runway Utilize Consumer Data For Optimal Innovation

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

Features How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

Advertising Snickers Is Promoting Its New Flavors With Escape-The-Room Challenge

As part of its "You're Not You When You're Hungry" campaign, the candy brand set up engaging challenges in a game known as the "Hunger Bunker," which will help fans determine their hunger profile while promoting new flavors

Entertainment Snickers Took Over An Entire British TV Channel

A TV channel called Dave got 'hungry' and started airing shows that were out of character

Fitness & Sport Creative Marketing VP: Is Advertising Ruining Super Bowl Advertising?

Tim Leake, SVP of Creative, Marketing & Innovation at RPA explains why ads need to retain an element of surprise

Food & Beverage Snickers Social Campaign Can Tell When You Are Sad And Try To Cheer You Up With Chocolate

To make the Internet a better place, the chocolate gets cheaper as tweets get angrier

Advertising Snickers Invents a 'Punching Pillow' to Combat Hunger

Feeling a mixture of angry, sleepy and ravenous? Try this hunger-curbing product on eBay

Design Snickers Campaign Draws Attention to NYC Design Flaws

The chocolate bar brand extends campaign by identifying urban design mistakes throughout New York City