Social Commerce

Design Mobile Shoppers Can Place Design Brand's Instagram 'Stickers' In Photos Of Their Space

Brazil-based Etna is making discovery of its home design wares interactive and millennial-friendly, letting account holders visit its Stories page to upload photos of their space and place product stickers in it to preview

Advertising Visitors To Central Park, Santa Monica Pier And More Can Scan Macy's Popups For Shoppable Ensembles

The department store's out of home campaign features QR codes in popular tourist destinations for passersby to scan with their phones to access curated Pinterest boards of location-tailored outfits

Analysis Podcast: Making The Mall Experience Mobile In A Gen-Z World

In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital

Delivery & Logistics Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Beauty Sally Beauty Enables Social Commerce With Shoppable Instagram And Mobile App

The beauty and personal care company is growing its mobile-focused strategy to tap beauty influencer power and increase its accessibility for digital-first consumers

Fashion & Apparel Instagram Shoppers Can Check Out Without Leaving The App

The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more

Features Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Podcast Podcast: How Social-Savvy Brands Win

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Brand Activation & Immersion PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off

Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail

Features Podcast: How A Shopping Platform Drives Commerce With Personal Recs

In this episode, PSFK finds out how MASSE is helping consumers wade through the overabundance of items available online and avoid unreliable reviews by enabling social commerce between friends and family

Fitness & Sport Nike Launches Docu-Like IGTV Series Featuring Everyday Athletes

The activewear retailer is aiming to engage a younger audience by featuring inspiring stories of everyday consumers overcoming obstacles to meet athletic goals on its IGTV channel

Entertainment Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Gaming & Play Snapchatters Can Shop Ecommerce Platform Without Leaving The App

The Snapchat app's Discover section will feature a channel called “Shop and Cop," which will let consumers shop popular and emerging brands from Black Friday through Cyber Monday

Loyalty & Membership Disruptive Ecommerce Platform Offers Shopper Discounts For Social Shares

NeWants and Bluefly collaborated on a decentralized platform that is poised to disrupt online shopping, marshaling the social media accounts of its buyers, affiliates and influencers to generate brand awareness and drive sales

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