The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more
In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy
Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail
In this episode, PSFK finds out how MASSE is helping consumers wade through the overabundance of items available online and avoid unreliable reviews by enabling social commerce between friends and family
Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares
Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved baby-boomer demographic as well as offering non-traditional currencies and exchanges
Dote lures in Generation Z apparel consumers through its Instagram influencer network and highly-curated buying experience, taking social shopping to the next level
The athletic retailer created an out-of-home campaign that featured various influencers' Instagram handles and a personalized message for them to promote its new shoe to digitally-driven audiences
Browzzin lets users discover new styles, purchase items and even make money by sharing their own looks and interacting with others
Target and Lancome are among the first to offer shoppable Snapchat ads
The retailer relaunches their website, adding comprehensive social features and mobile optimization for immersive online experience.
From Facebook retail to group buying, this timeline hits major milestones of e-commerce since 2007.