Social Commerce

Beauty Instagram Shoppers Can Check Out Without Leaving The App

The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more

Podcast: How Social-Savvy Brands Win

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Advertising PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off

Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail

Podcast: How A Shopping Platform Drives Commerce With Personal Recs

In this episode, PSFK finds out how MASSE is helping consumers wade through the overabundance of items available online and avoid unreliable reviews by enabling social commerce between friends and family

Brand Activation & Immersion Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Baby Boomers Op-Ed: The Marketing Potential Of Boomers And Un-Money

Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved baby-boomer demographic as well as offering non-traditional currencies and exchanges

Fashion & Apparel Social Commerce Platform Offers Consumers Customized Shopping

Dote lures in Generation Z apparel consumers through its Instagram influencer network and highly-curated buying experience, taking social shopping to the next level

Fitness & Sport Adidas Targets New Audiences In Influencer-Driven Campaign

The athletic retailer created an out-of-home campaign that featured various influencers' Instagram handles and a personalized message for them to promote its new shoe to digitally-driven audiences

Retail Customers Earn Commission Through Apparel Retail Platform

Browzzin lets users discover new styles, purchase items and even make money by sharing their own looks and interacting with others

Advertising Snapchat Moves Beyond Filters And Into Social Commerce

Target and Lancome are among the first to offer shoppable Snapchat ads

Technology Comment On A Product On Facebook To Buy It

Chirpify has expanded its social commerce platform, enabling people to purchase goods just by typing in their news feed.

Design Macala Wright: How Marc Jacobs Is Amping Up The Luxury E-Commerce Experience

The retailer relaunches their website, adding comprehensive social features and mobile optimization for immersive online experience.

Infographic: The Social Commerce Timeline [Headlines]

From Facebook retail to group buying, this timeline hits major milestones of e-commerce since 2007.

Retail PSFK Picks: Top Five Apps Of The Week

A roundup of the latest, most fascinating apps we've learned about this past week.