"As Seen On IG" is a new pop-up vending machine that lets people "buy" likes, followers, and hashtags to promote an upcoming documentary
One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service
Social posts become a currency at the designer's NYFW installation.
Marketers at the top brands and creative directors at the best ad agencies average higher than their peers. Is it time to use the socialgraph for recruitment?
As part of its "Social Currency" campaign, American Express gives members a free windmill, instant grow, and 50% off game cards.
The natural inclination to share has been harnessed by American Express in their latest Customer Rewards campaign.
A project by Interactive Communications students at Berghs School of Communications plays to our sense of vanity in the social media space.