social currency

Packaging & Product Engagement Vending Machine Concept Turns Instagram Into Real Life Products

"As Seen On IG" is a new pop-up vending machine that lets people "buy" likes, followers, and hashtags to promote an upcoming documentary

Entertainment How The World's Leading Sports Team Uses Data To Enhance The Game

One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service

Advertising 4 Emerging Themes You Should See At SXSW 2017

Our SXSW 2017 guide identifies key themes that are having a growing influence on how consumers evaluate their product, brand and retail experiences

Design Marc Jacobs Opens Pop-Up Shop Where Fashionistas Pay With Tweets

Social posts become a currency at the designer's NYFW installation.

Innovation Piers Fawkes: Should You Hire Staff Based On Their Klout Score?

Marketers at the top brands and creative directors at the best ad agencies average higher than their peers. Is it time to use the socialgraph for recruitment?

Luxury PSFK Future Of Retail: The Tastemakers Weigh In

PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe are the key ideas circulating in the retail space.

Retail Reward Points As Social Currency

Understanding that its members like to share the experiences they’ve purchases with rewards points, American Express has recently launched a dedicated Membership Rewards tab on the their Facebook page.

Technology American Express Offers Virtual Gifts On FarmVille

As part of its "Social Currency" campaign, American Express gives members a free windmill, instant grow, and 50% off game cards.

Advertising American Express Introduces Social Capital To Digital Media Backchannels

The natural inclination to share has been harnessed by American Express in their latest Customer Rewards campaign.

Work This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Technology The Influence Project

Fast Company seeks to identify the most influential person online.

Design The Betterness Movement

Kristina Loring of Design Mind speaks with Umair Haque of Havas Media Lab to investigate doing meaningful work in today's corporate culture.

Advertising Don't Tell Ashton: An Interactive Social Currency Project

A project by Interactive Communications students at Berghs School of Communications plays to our sense of vanity in the social media space.

Home Deconstructing Social Currency

How do brands create valuable social currency?