PSFK speaks to Swaggable, a service socializing the product sampling experience by giving them to target customers at no cost- if they're willing to talk about the experience on their social networks.
The mega brand partners with Facebook to address a critical issue that affects 800 million people worldwide.
Amazon claims the top spot followed by JCPenney and Sports Authority in close third.
A new approach to film marketing, putting conversations and social connections at the center.
Focusing on digital behaviors, not digital technologies, will better market films in the hyper-connected age.
American Express is launching Link, Like, Love - a Facebook-based application that will target offers to cardmembers based on their and their friends' activity across the social graph.
Airbnb and Facebook's partnership with Social Connections allows Airbnb users to book more comfortably by tapping to their social graph.
The social media measurement platform gives those with major impact first dibs on a new route.
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.