social graph

Advertising The Power And Limitations Of The Social Graph

PSFK speaks to Sonia Sahney Nagar, the CEO and founder of Pickie, about the best way for brands to approach Facebook's new social search system.

Retail Try New Products For Free In Exchange For Sharing A Review With Friends

PSFK speaks to Swaggable, a service socializing the product sampling experience by giving them to target customers at no cost- if they're willing to talk about the experience on their social networks.

Technology Unilever Leverages The Social Graph To Provide Clean Water For Millions

The mega brand partners with Facebook to address a critical issue that affects 800 million people worldwide.

Advertising The Me-TV Trend [Need To Know: SXSWi]

New platforms are leveraging social data to create dynamic, personalized television experiences.

Klout Chooses The Top 10 Most Influential Retailers [Headlines]

Amazon claims the top spot followed by JCPenney and Sports Authority in close third.

Work BOND Strategy And Influence: Marketing Through The Social Graph

A new approach to film marketing, putting conversations and social connections at the center.

Technology BOND Strategy And Influence: How The Social Graph Can Save Film

Focusing on digital behaviors, not digital technologies, will better market films in the hyper-connected age.

Retail American Express Links Offers to Your Social Graph

American Express is launching Link, Like, Love - a Facebook-based application that will target offers to cardmembers based on their and their friends' activity across the social graph.

Hotels, Hospitality & Travel Airbnb And Facebook Use Social Connections To Find You A Place To Crash

Airbnb and Facebook's partnership with Social Connections allows Airbnb users to book more comfortably by tapping to their social graph.

Design This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Technology Mobile App Pioneers Hyperlocal, Elastic Networks

A new mobile app automatically creates dynamic networks of friends for viewing shared photos, instead of requiring people to invite and follow other users.

Advertising Klout Partners With Virgin America, Offers Free Flights To Influencers

The social media measurement platform gives those with major impact first dibs on a new route.

Gaming & Play George Parker: I Don't Hate Facebook, I'm Just Tired Of Reading About It!

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.