Social Impact

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Fashion & Apparel Subscription Intimates Brand Encourages Consumers To Recycle Their Underwear

Knickey is encouraging sustainability by offering its subscribers the chance to trade in used intimate apparel for a free new pair

Analysis Interview: How This Female-Founded Company Is Applying A Fitness Membership Mindset To Financial Services

PSFK sits down with Shannon McLay, founder of the Financial Gym, for a look inside her strategy for bringing financial services to the masses and improving women's overall financial health

Cafe & Restaurant Subscription Take-Out Service Helps Customers Curb Packaging Waste

London's DabbaDrop implements re-usable metal tiffin tins in order to package its meals without plastic, offering consumers plastic-free food delivery via bicycle

Brand Activation & Immersion Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Beauty Wellness-Focused Beauty Store Merges Co-Working With Retail

Indie retailer Take Care is introducing co-working into its brick-and-mortar store, with a focus on wellness and work to differentiate itself in the 'retail-as-a-service' economy

Food & Beverage Banana Bread Startup Raises Brand Awareness While Reducing Waste With Pop-Up Exchange

The Amsterdam-based popup invited customers to bring in their old bananas in exchange for a free slice of the brand's homemade banana bread

Health PepsiCo Empowers Consumers To Go Green With Personalized Hydration Platform

The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint

Packaging & Product Engagement Apple Expands Recycling Program For Earth Day 2019

The tech co is not only investing in its robotic phone recycling program to help more consumers curb electronic waste, but is also launching a Material Recovery lab in Austin to further its sustainability research

Fitness & Sport The North Face Closes Stores And Encourages Outdoor Activity For Earth Day

In keeping with its brand focus on adventuring, the retailer is shuttering its U.S. and Canada stores this holiday and hosting IRL meetups for its community

Retail Everlane Dedicates New Sub-brand To Carbon-Neutral Sneakers

The DTC retailer aims to offer an eco-friendly alternative to the hype cycle of sneaker culture

Loyalty & Membership Athleta Debuts Wellness Collective To Support Healthy Living For Women

The athletic apparel retailer is launching the Wellness Collective, hosting monthly healthy lifestyle-focused events at Athleta stores across the country, as well as an accompanying digital content hub

Grocery, Convenience & Supermarket Whole Foods Takes Shoppers' Beauty Empties In Exchange For Bag Of Ethical Products

On March 30, the grocery and lifestyle retailer will reward the first 200 customers who bring an empty personal care product to select locations, giving them a beauty bag valued at $100 in promotion of its ethical & natural beauty expansion

Millennials Philanthropy Platform Lets Millennials Swipe Right To Donate

Millie is making donating to charity as simple as swiping right, targeting millennials with a mobile-friendly user format and online payment service

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