social influence

Advertising Companies Use Social Influence and Product Design to Rethink the Coffee Cup

Routine coffee consumption generates excess amounts of waste, so students and entrepreneurs are seeking creative ways to change the trend

Stamped Dollar Bills Bank On Social Influence To Inspire Change

Good Virus is stamping bills with “This money has been used for good” in the hope that people will be motivated to make a charitable donation.

Technology Klout-Like Platform Measures Online Trustworthiness

Trustcloud is able to measure how reliable someone is through their online presence and activities.

Advertising Joe Fernandez: Everyone Has Influence [Video]

Klout founder explains the impact and importance of online influence and personal brands, for individuals and businesses, when navigating their way through the networked economy.

Design Need To Know: 10 Must Read Posts Of The Week Vol. 8

A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.

Technology Guests Needed Klout Score Of Over 40 To Get Into Fashion's Night Out Party

The fashion party in Florida last weekend required guests to have social influence in order to get an invite.

Hotels, Hospitality & Travel Special Treatment Based On A Guest’s Social Influence

The Palms Hotel and Casino in Las Vegas has introduced The Klout Klub as part of its Social Rewards Program, allowing high-ranking social media influencers (based on their Klout score) to access additional amenities during their stay.

Home This (Short) Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Technology The Influence Project

Fast Company seeks to identify the most influential person online.

Design This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Retail Community Panera Restaurant Asks Customers To Pay What They Want

A pilot restaurant location has launched with an interesting business model.