As VP of Social Media Communications for AmEx, Mona is well versed in a variety of social media trends focusing on engagement, discovering and cultivating influencer networks, and online/offline interactions. Mona is responsible for Amex’s social media content strategy and execution across its various social media platforms including Facebook, Twitter, LinkedIn, and Instagram. Her work with celebrity artists and designers helped triple online engagement through these social channels.
Soldsie is a sales platform that provides social shopping services for Facebook and Instagram. Their technology utilizes linkable software available on photos for users to click on and be directed to a company website where the product originates from. Soldsie also provides Have2Have.it software, which gives companies who advertise on these social media platforms the ability to provide a direct and clickable link to their website page in their Facebook, or Instagram bio.
Marketing expert Kenyatta Cheese says that active participation is critical in brand interaction with customers