For the Chinese Lunar New Year, Swarovski, producer of fine crystal, created a WeChat mini program with a crowdfunding feature, allowing users to select a Swarovski gift for a friend and then enlist their social network for help in purchasing it.

Social media platform Pinterest created gift-finding tools for retailers Macy’s, Lowe’s, Kohl’s, and Etsy to help users discover gift ideas for their loved ones. Users enter who they are shopping for, and the tool delivers a personalized list of gift options from the retailers, with a link to purchase the items directly from the retailers’ sites.

PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders

The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

The social media giant launched a candy-themed pop-up shop, giving out gummy bears, rock candies and kettle corn to highlight its interactive campaign

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

The upcoming Soho experience will comprise three floors of experiential activations like a floating table and a three-story slide, while building on the neighborhood's artistic history

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

The three-floor Re:store allows Instagram-famous brands like Thinx and Boy Smells to try their hand at physical retail, all for a flat rate and commission

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences