“Car buying behavior is changing. Consumers are increasingly turning to digital first. They may not necessarily see the dealership as their first step in the car buying process; and with this change in behavior comes new expectations. Car buyers want an omnichannel experience, but building the necessary capabilities requires significant effort for both brand and dealers. It requires a shift in thinking that’s more than just about driving consumers to your website or your dealership. Oftentimes, we have to go to them.”

“Since day one, we’ve formed a two‑way conversation with our customers. [On Instagram] we have created beautiful imagery to catch your eye, because you eat with your eyes first. Really what we’ve done is we’ve created a forum for our customers to communicate with us, to tell us the ingredients that they want in their food.”

“I realized we were doing a certain number of teas in the coffee shop. I created a footprint for a modern tea room. Tea has an image issue, so we dressed it up in pink tile from head to toe and neon. People realize it’s not stodgy.”

“This [Dolce & Gabbana] case is a wake-up call: a 1.4 billion population is for sure a huge consumption power, but if you don’t get it right, hundreds of millions of people voicing their outrage on social media is a powerful force, hard to ignore.”

“The piece that we saw missing in the market was a platform that could catalog and organize all of these recommendations. If you think about it, all the recommendations in these conversations that are happening in multiple different platforms, they’re all very ephemeral. They’re lost in the feed, thread, timelines, etc. They’re not discoverable again. This is hugely valuable data.”

“You can’t talk about overtourism without mentioning Instagram and Facebook — I think they’re big drivers of this trend. Seventy-five years ago, tourism was about experience seeking. Now it’s about using photography and social media to build a personal brand. In a sense, for a lot of people, the photos you take on a trip become more important than the experience.”

“It’s fun in many respects, but it is free of advertising. We just opened [the Facebook group] up for people to celebrate, and naturally they talked about Pumpkin Spice Latte, Pecan Maple Latte and all these other things. We found them naturally doing product referral, so it’s peer-to-peer. Someone would just go into a Starbucks and post that morning what they had created, their own concoction with the barista, and then we could watch that sort of spread [with] literally thousands of people commenting on it.”

“We’ve set aside the idea that people want to disconnect fully. Millennials want the option to connect when they need to.”

“It looks a little funny when you see people holding up their phone and staring at their screen. But what they’re actually doing is viewing the art, reading about the artists that created them, and moving around the room.”

“Social is a must-have for automotive dealers with the increasing amount of time people spend on social media and their desire for a shopping experience that meets them where they are. The combination of powerful Cars.com advertising and targeting with the efficiency of social as a selling channel is a win-win for dealers and manufacturers. Cars.com is innovating at the speed of retail and leading the way for social selling in automotive.”

“Mobile video is skyrocketing. 78% of all mobile data will be video by 2021, and people are one-and-a-half times more likely to watch video daily on their mobile than on a computer.”

“Imagine … you can download your own Facebook or Amazon “token,” a magic data coin containing not only all the useful data and insights about you, but a control panel that allows you to set and revoke permissions around that data for any context. You might pass your Amazon token to Walmart, set its permissions to “view purchase history” and ask Walmart to determine how much money it might have saved you had you purchased those items on Walmart’s service instead of Amazon.”

Instagram “stories are so impactful as a content format for a variety of reasons due to the in-the-moment, ephemeral feel of the content from a consumer’s perspective. This format created urgency and exclusivity for would-be shoppers—a key tactic for brands and retailers alike to increase conversion.”

“‘Aberrant and/or excessive social media usage’ may contribute to depression and mental health issues. “