Social Media

Brand Activation & Immersion Tweets And Sweets Took Over New York's Union Square In 'Twitter Is' Campaign

The social media giant launched a candy-themed pop-up shop, giving out gummy bears, rock candies and kettle corn to highlight its interactive campaign

Analysis Names Like Spotify Are Empowering Their Employees By Building Community

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

Automotive From Condé Nast To Porsche, Brands Are Driving Engagement Through Exclusive Platforms

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

Case Study Museum Of Ice Cream Will Bring Sweets To Soho In Permanent Location

The upcoming Soho experience will comprise three floors of experiential activations like a floating table and a three-story slide, while building on the neighborhood's artistic history

Advertising How Nike, Trader Joe's And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Design San Francisco Storefront Lets Digital-First Brands Test Out Brick-And-Mortar Retail

The three-floor Re:store allows Instagram-famous brands like Thinx and Boy Smells to try their hand at physical retail, all for a flat rate and commission

Entertainment How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Fashion & Apparel How Brands Like Gucci Are Personalizing Digital Communication With Customizable Avatars

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

Gen Z Expert Insight: How Avatar-Based Social App Genies Helps Gucci Reach Gen Z

PSFK speaks to Genies' director of marketing to understand how a collaboration with Gucci helps generate the brand generate awareness and engagement with key digital-first and social-savvy consumers

Consumer Goods Bud Light Promises Free Beer To Aliens That Escape Area 51

No, there probably aren't any aliens in Area 51. Yes, Bud Light's most recent social media marketing stunt plays off that viral Facebook event

Delivery & Logistics PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Customer Experience Journey AI-Curated London Boutique Offers Shoppers Latest Fashion Trending On Social Media

Taking daily fashion trends and bringing them straight to the consumer, this store updates routinely according to real-time social media analyses

Loyalty & Membership Watch: The Gen Z Playbook Webinar Video

PSFK President of Research & Strategy Scott Lachut guides viewers through the 50+ page report that decodes Gen Z’s changing priorities and provides a strategic framework that brands and retailers can use to redesign their brand experiences for this new generation of consumers

Merchandising & Curation Blockchain-Backed Sneakers Will Reward Customers For Completing Surveys, Social Media Promotions

Paris-based Satoshi Studio is developing the first blockchain sneakers which will allow customers to track the shoe's entire history, and help thwart counterfeiting in an industry rife with it