Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy
#StarringJohnCho inserts the Asian-American actor into leading film roles
Calvin Klein sent pairs of his signature 1980s waistband underwear to models, musicians and bloggers, and asked them to post selfies wearing them.
The car company asked fans on Twitter why they’re sick of their cars and responded to individuals with real-time, custom Vine videos.
Cannes Gold Lion-winning campaign sends social network pages on a virtual vacation without their owner.
Social media runs rampant as consumers take the opportunity to voice negative comments.
The automaker is also promoting its annual sales event, which offers lower financing on its hybrid models.
The airline's responses focused on the contest and ignored the grievance tweets.
The creative social media campaign has led to Obermutten reaching 12,000 likes.
The organization 'Define American' wants people to share personal stories and describe what it means to be an American.
The results of Old Spice's latest campaign may indicate more about our changing social media behavior than we think. It may offer an interesting case study of how to sustain engagement?
Leveraging the popularity of social media, MTV's reverse marketing campaign for its show, Skins, seems to have been a success.