social media marketing

Home Drew Neisser: Guess What? TV Ads Still Work. Q+A with Allstate's Sanjay Gupta

Allstate EVP of Marketing, Innovation and Corporate Relations discusses the variations in campaigns and social responsibility

Op-Ed Jeff Fromm: Social Media Marketing is Dead

How one can sustain brand success in a unique and meaningful way

Technology Edelman Digital: Four New Tools To Engage Your Consumers

A look at the latest digital news of the week.

Advertising Startup Lets People Control And Monetize Their Personal Data

Earn up to $8 per month by selling your information on social media.

Luxury Edelman Digital: Three Things To Consider When Launching Social Media Campaigns

Companies launching online initiatives need to keep in mind scale, silos and structure if they want to succeed in an already flooded market.

Advertising GM Claims Advertising On Facebook Is Ineffective [Headlines]

Car giant decides to pull its paid ads from the social media site.

Technology The Final Four Duke It Out On Klout [Infographic]

A new graphic charts how the university basketball teams use their online influence for community building and fan engagement.

Advertising Agencies Start To Represent 'The Next Influencers': Fashion Bloggers

The growing reputation of writers with their own blogs has led to them hiring agents for deals and advertising.

Syndicated Ed Cotton: The Power Of Social Data

Wal-Mart recently bought a social media data company that offers the retail giant unprecedented insight into communities and consumers.

Technology Coke Freestyle Invites You to Customize Your Own Drink On Facebook

The app and campaign are meant to generate excitement (and fan advocacy for) for the national roll-out of Coke's new soda dispensing machine.

Advertising Who's Better? The New Or The Old Old Spice Man

In a social media-fueled, real-time duel, the (original) Old Spice Man has accepted new Old Spice guy Fabio's challenge to a 'Mano y Mano' duel on Tuesday, July 26th. While respective real-time, personalized videos are looking familiar, we hope tomorrow's duel will surprise.

Advertising How To Turn Fans Into Brand Ambassadors [Headlines]

Keep your fans engaging with your brand by doing things such as helping them feel like part of a deeper community or ask them questions that generate discussions.

Technology 13 Ways To Improve Your International SEM Strategy [Headlines]

Mashable spoke with 10 search experts about how marketers can improve their international search engine marketing (SEM) strategies.