social network

Beauty Pinterest Enhances 'Shoppability' With Full Ecommerce Automation

Pinterest is moving to completely automate its ecommerce Shop the Look function, marshaling AI to scale across the billions of images it shows Pinners

Analysis How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Fashion & Apparel Interview: Shopping Platform MASSE Lets Friends Share Product Recommendations

To help consumers wade through the overabundance of items available online and avoid unreliable reviews, MASSE is enabling social commerce between friends and family to share and recommend products

Brand Activation & Immersion Tommy Hilfiger Offers Customers Social Network And Shoppable Content

The SideFlix app aims to brings fans of the brand together while offering access to exclusive content, combining shoppable content with social interaction

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Hotels, Hospitality & Travel TripAdvisor Offers Travelers A Social Network To Simplify Managing Trips

Aiming to let customers seamlessly plan and book all at once, the travel site's social network will provide users with a place to make their arrangements as well as review articles and connect with friends

Automotive BMW M Fans Can Share Experiences On Its Digital Social Platform

BMW M's 'M Town' aims to tap the power of online communities by designing its own branded social platform, encouraging 'citizens' to interact, share original videos and purchase exclusive merchandise

Loyalty & Membership Glossier Taps Social Commerce By Creating Its Own Network

The online beauty retailer hopes to drive sales by connecting customers who can discuss and review the cosmetics, leveraging the lucrative power of social commerce

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Retail New Social Network Aims To Support Foreign-Born Communities

Homeis intends to help immigrants living in foreign cities connect and share advice

Health Social Network Links People Living With The Same Health Conditions

Curatio is a social app that helps people manage and talk to peers about their similar chronic conditions

Gaming & Play MLB Social Network Lets Baseball Players Interact With Fans

Baseball fans now have access to a new social media application called Infield Chatter dedicated to building greater interaction

Millennials Social Network Made To Promote Civil Discourse

Former Yahoo president has founded Raftr, a platform to engage its users in positive conversations

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