Social Networks

Automotive Mobility Platform Makes Ride-Sharing Social With Group And Events Management

The multi-service rideshare app is poised to disrupt the transportation industry with group planning, prioritizing riders' occasions by letting them create one-time or recurring events, invite guests and finding them the optimal route

Advertising Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Brand Activation & Immersion TikTok Social Media Platform Offers Vine Lovers Short-Form Video Sharing

The short-form video app from China is a replacement of Musical.ly, and comes after the Twitter shutdown of popular Vine two years ago, taking off worldwide and gaining in popularity in the U.S.

Hotels, Hospitality & Travel Ibis Hotel Guests Can Relax While "Social Media Sitters" Post Their Vacation Photos

Helping social media-obsessed consumers pursue their wellness goals and take a digital detox yet still maintain their presence, ghost writers at Ibis will take over guests' accounts for their stay

Gaming & Play Viewers Of Blizzcon's Facebook Livestream Have Chance To Win Prizes

Facebook gamers can view Blizzard's broadcasts for at least 10 minutes for a chance to win in-stream prizes like merchandise or virtual event tickets

Fashion & Apparel Tommy Hilfiger Offers Customers Social Network And Shoppable Content

The SideFlix app aims to brings fans of the brand together while offering access to exclusive content, combining shoppable content with social interaction

Loyalty & Membership Subscription Box Offers Shoppers Samples And Advice Via Facebook Livestream

FabFitFun is aiming to build community and drive sales by providing its Facebook followers with informative and engaging live content

Post Purchase Service & Support TripAdvisor Offers Travelers A Social Network To Simplify Managing Trips

Aiming to let customers seamlessly plan and book all at once, the travel site's social network will provide users with a place to make their arrangements as well as review articles and connect with friends

Shopper Marketing & Promotion Banana Republic Fashion Week Pop-Up Mixes Social And Experiential Commerce

Banana Republic is partnering with Bumble and PopSugar to host a Bumble Hive NYC at its flatiron flagship store, offering visitors a panel with Bumble creative heads amongst the retailer's wares

Beauty Glossier Taps Social Commerce By Creating Its Own Network

The online beauty retailer hopes to drive sales by connecting customers who can discuss and review the cosmetics, leveraging the lucrative power of social commerce

Shopper Education & Assistance Virtual Concierge Helps Travelers Navigate London Like A Local

The app is called Lewis and provides tourists with multiple curated tours that enable them to design their own personalized and memorable travels

Entertainment Nickelodeon Fans Can Challenge Their Friends To Trivia On Facebook Messenger

Fans of Nickelodeon's Double Dare can play at home thanks to integration with the chat service

Shopper Marketing & Promotion Snapchat Users Can Activate Face Effects Using Voice Commands

Snapchat recently added new filters that animate accordingly when users utter a specific word, expanding the app's interactivity

Merchandising & Curation Virtual Shopping App Releases YouTube Star-Driven Private-Label Brand

Emma Chamberlain is giving her followers the chance to dress like her in partnership with clothing app Dote, debuting an exclusive range targeted at how young consumers prefer to shop

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