social responsibility

Brand Activation & Immersion As Artisanal Ice Cream Makers Move Onto Ben & Jerry's Turf, New CEO Ramps Up CSR To Differentiate The Brand

The veteran Unilever executive has been tasked with reinventing both the company's product offerings and social initiatives, aiming to create a definitive platform for sustainability and maintain a competitive position in the marketplace

Retail Are You Empowering Customers To Do More?

Brands can become a valuable resource by connecting audiences with opportunities to get involved in community and social impact programs

Shopper Marketing & Promotion Understanding The Key Drivers For Customer Experience Innovation

To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer experience

Technology This App Makes It Easier To Put Your Money Where Your Beliefs Are

Grabbing your wallet just got a lot easier thanks to a new app that identifies the values of various brands

Fashion & Apparel Human Rights Activist: What Is The Future Of Corporate Responsibility?

Corban Addison, author, attorney, activist, traveler and humanitarian, explains the lasting impact the world's most powerful companies have had by committing themselves to global good

Advertising Badge Supports Fashion Labels that Promote Local Industry

The Made in America (MiA) project recognizes brands that practice responsible USA-based garment manufacturing

Design Jewelry Brand, Non-Profit Organizations Collaborate on Empowering Girls

Material Fix accessories get socially responsible to help young girls in Peru and India

11 Stories You Need To Know Today

Good vibes are in the air as Google launches Helpouts and Toms plans a charitable marketplace.

Innovation Shawn Parr: How To Build A Brand That People Join Rather Than Buy

Being responsible, and therefore trusted, can lead to more long-term advocates and fans than just a good product.

Work 5 Brands Helping In Post-Sandy Recovery

A roundup of charitable efforts by popular companies in and around New York after the hurricane.

Syndicated Triple Pundit: How 3D Design Software Is Creating A More Sustainable World

AutoDesk's social responsibility report details how its products are reducing carbon emissions with computer models.

Advertising Add Crowdsourced Reviews To Scannable Barcodes

The OpenLabel app helps consumers determine if they should buy or avoid the item.

Gaming & Play Gamers Purchase Virtual Goods And Contribute To Real World Clean Water Supply [Future Of Gaming]

MiniMonos is a virtual world aimed at immersing children in themes related to social responsibility and sustainability.

Advertising Ending World Hunger, One Grilled Cheese Sandwich At A Time

Non-profit uses a favorite comfort food to try and effect change in the world.