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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Bea Perez is the Chief Sustainability Officer and a Vice President at The Coca-Cola Company. Bea manages Coca-Cola's overall sustainability strategy, including efforts regarding water stewardship and women's economic development,  across more than 200 countries and territories. Before being named the Chief Sustainability Officer, Bea previously held the title of Chief Marketing Officer of Coca-Cola North America. Bea also directs the efforts of the Coca-Cola Foundation, the company's philanthropic arm. She serves on a number of philanthropic boards, with a special focus on organizations that strengthen the Hispanic community.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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How can corporations change the world for the better? At PSFK CONFERENCE SAN FRANCISCO, Erik Jouleof Levi's shares his unique thoughts.

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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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