This conference will provide a breadth and depth to our analysis by covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
“A new Coca-Cola product shouldn’t look like a product at all. The brand wouldn’t act like a brand. The marketing wouldn’t proceed like marketing. The ‘drink’ wouldn’t really be a drink. This product would be as superbly responsive to our present America as Coke was to the 20th century.”