Shanna Parra is the Senior Manager of Culture Marketing and Innovation at PepsiCo North America and is currently leading CreatorLAB, a marketing innovation team within PepsiCo on a mission to harness the power of emerging culture by identifying innovative ways to connect and engage with consumers and creators of interest . With 16 years of dedication at PepsiCo, Shanna has proven to be a leading, innovative, marketing professional with diverse experience in CPG’s and creative industries. She has a reputation for delivering consumer-focused solutions that drive sales and profitability. Shanna is in pursuit of disruptive growth and genuine connections, as she is leading a team to develop experiential marketing initiatives. She is a strategic problem-solver with a unique ability to leverage and maximize resources. She is known as an adaptable and enthusiastic team player with a passion for generating executable and scaleable concepts.