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January 16, 2019 | New York City
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Shanna Parra is the Senior Manager of Culture Marketing and Innovation at PepsiCo North America and is currently leading CreatorLAB, a marketing innovation team within PepsiCo on a mission to harness the power of emerging culture by identifying innovative ways to connect and engage with consumers and creators of interest . With 16 years of dedication at PepsiCo, Shanna has proven to be a leading, innovative, marketing professional with diverse experience in CPG’s and creative industries. She has a reputation for delivering consumer-focused solutions that drive sales and profitability. Shanna is in pursuit of disruptive growth and genuine connections, as she is leading a team to develop experiential marketing initiatives. She is a strategic problem-solver with a unique ability to leverage and maximize resources. She is known as an adaptable and enthusiastic team player with a passion for generating executable and scaleable concepts.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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