soda

Brand Activation & Immersion Pepsi Provides Football Fans With A Multi-City Tailgate Tour

Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Food & Beverage Britain's Sugar Tax On Soda Is Now In Effect

The new tax is one method of fighting rising rates of obesity

Advertising Orangina Upside Down Can Makes You Shake Up The Pulp

A new packaging design helps ensure consumers mix up the contents

Gaming & Play Crystal Pepsi Returns Along With Its Own Videogame

The iconic clear cola is making a comeback, with a retro promotion inspired by the 1990s

Advertising Sprite's Lyrical Cans Showcase Hip-Hop's Top Storytellers

Obey Your Verse campaign returns this summer with the words of a new collection of rappers adorning the soda company's packaging

Lollipop Experiment Proves Soda is Only Candy in Costume

Henry Hargreaves shows shocking sugar content from popular beverages in (de) hydrate series

Design Draughtsman Transforms Beer and Soda Cans into Model Cars

Finely crafted hot rods, buggies, and race cars made entirely from aluminum

Home Bubble Chandelier Made From Recycled Soda Bottles Provides Jobs To The Homeless

Brooklyn-based non-profit partners with design studio to do some social good

Innovation Pepsi Aims To Boost Lagging Sales With High-Tech Soda Dispenser

The beverage giant releases the Pepsi Spire, a new touchscreen soda dispenser.

Design Resealable Soda Can Lets People Drink Spill-Free

Inventor tries to put a new twist on an industry that hasn't changed in over 30 years.

Advertising Coke Debuts All-Natural Version To Appeal To Health-Conscious Drinkers

New eco-marketing positions this product as a healthy option.

Technology Pepsi Vending Machine Accepts Likes Instead Of Cash

The soft drink brand's latest promotion uses Facebook feedback as digital currency.

Starbucks Tests Made-To-Order Sodas

The coffee company is trialing three new sparkling beverages - original ginger ale, lemon ale and spiced root beer - in 10 stores in Seattle.

10 Stories You Need To Know Today

Youtube has 1 billion viewers per month, Twitter is 7 years old and Apple powered mostly by renewable energy...links to start your day with.

?>