The House of Drunk popup lasted only a week and was the skincare brand's first U.S. store, drawing in thousands of customers with popular products and colorful, Instagram-ready design
PSFK visited and spoke to the co-founder and architect of the store that invites customers to dip their toes in the sand and appreciate authentic Brazilian touches for the brand's first U.S. location
The sportswear brand's massive rollout includes videos, store installations and clothing lines ahead of the biggest event in women's soccer
The Italian luxury brand's bookstore will feature thousands of new and used titles as well as smaller literary accessories ahead of the gifting season, inviting guests to stay and browse its collection
A new SoHo space is The Wing‘s first expansion since launching in New York last year
The heritage fashion brand and late sculptural artist will join forces for a unique pairing of fashion meets art
The SoHo concept location creates a seamless connection between the brand's physical and digital platforms
Are you Instagram-famous? OnePiece offers discounts for every 500 followers across various platforms
A temporary store installation draws shoppers in with a floral theme
Birchbox Soho uses machine learning to bring the popular subscription service to its first brick-and-mortar location in SoHo.
The Trump SoHo is offering amenities such as personal business cards to precocious youngsters.
The spacious 2,330 square-foot Soho apartment claims to be where the artist used to live and work.
The first in-store atelier at its Soho location in NYC showcases the brand’s dedication to craftsmanship.