Soho

Brand Activation & Immersion Museum Of Ice Cream Will Bring Sweets To Soho In Permanent Location

The upcoming Soho experience will comprise three floors of experiential activations like a floating table and a three-story slide, while building on the neighborhood's artistic history

Design The North Face's New Store Brings The Great Outdoors To Manhattan

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design

Case Study Bud Light And Post Malone Join Forces For Two-Day NYC Pop-Up

Ahead of new music by the artist, the Bud Light x Posty Co. pop-up featured exclusive merch and even the chance to meet Malone himself

Retail Ulysse Nardin Pop-Up Invites Visitors To Peek Inside Luxury Watches Using VR

The Ulysse Nardin pop-up at SoHo's Watches of Switzerland uses cutting-edge technology to deconstruct timepieces and create custom X-rays, allowing a high-tech brand education experience

Entertainment House of SHOWFIELDS Reimagines Retail As Live Theater

PSFK gets the inside scoop on House of Showfields, an interactive, half-hour show that introduces shoppers to new brands and products guided by a cast of actors.

Beauty Drunk Elephant's SoHo Popup Is A Playground For Beauty Lovers

The House of Drunk popup lasted only a week and was the skincare brand's first U.S. store, drawing in thousands of customers with popular products and colorful, Instagram-ready design

Fashion & Apparel FARM Rio's New York Flagship Brings Brazil To SoHo Shoppers

PSFK visited and spoke to the co-founder and architect of the store that invites customers to dip their toes in the sand and appreciate authentic Brazilian touches for the brand's first U.S. location

Fitness & Sport Nike's Campaign Raises The Bar For The 2019 Women's World Cup

The sportswear brand's massive rollout includes videos, store installations and clothing lines ahead of the biggest event in women's soccer

Luxury Visitors To Gucci's SoHo Store Can Peruse Its Book And Magazine Shop

The Italian luxury brand's bookstore will feature thousands of new and used titles as well as smaller literary accessories ahead of the gifting season, inviting guests to stay and browse its collection

Work Female Professionals Can Network In This Women-Only Space In SoHo

A new SoHo space is The Wing‘s first expansion since launching in New York last year

Design Burberry and Henry Moore Foundation Collaborate On London Exhibition

The heritage fashion brand and late sculptural artist will join forces for a unique pairing of fashion meets art

Advertising Nike's New Store Looks To Revolutionize The In-Store Experience

The SoHo concept location creates a seamless connection between the brand's physical and digital platforms

Advertising Social Media Followers Serve as Currency in SoHo Pop-Up Shop

Are you Instagram-famous? OnePiece offers discounts for every 500 followers across various platforms

Retail SoHo Retail Installation Resembles Canopy of Flowers

A temporary store installation draws shoppers in with a floral theme