Soho

Beauty Drunk Elephant's SoHo Popup Is A Playground For Beauty Lovers

The House of Drunk popup lasted only a week and was the skincare brand's first U.S. store, drawing in thousands of customers with popular products and colorful, Instagram-ready design

Brand Activation & Immersion FARM Rio's New York Flagship Brings Brazil To SoHo Shoppers

PSFK visited and spoke to the co-founder and architect of the store that invites customers to dip their toes in the sand and appreciate authentic Brazilian touches for the brand's first U.S. location

Fashion & Apparel Nike's Campaign Raises The Bar For The 2019 Women's World Cup

The sportswear brand's massive rollout includes videos, store installations and clothing lines ahead of the biggest event in women's soccer

Luxury Visitors To Gucci's SoHo Store Can Peruse Its Book And Magazine Shop

The Italian luxury brand's bookstore will feature thousands of new and used titles as well as smaller literary accessories ahead of the gifting season, inviting guests to stay and browse its collection

Retail Female Professionals Can Network In This Women-Only Space In SoHo

A new SoHo space is The Wing‘s first expansion since launching in New York last year

Design Burberry and Henry Moore Foundation Collaborate On London Exhibition

The heritage fashion brand and late sculptural artist will join forces for a unique pairing of fashion meets art

Advertising Nike's New Store Looks To Revolutionize The In-Store Experience

The SoHo concept location creates a seamless connection between the brand's physical and digital platforms

Advertising Social Media Followers Serve as Currency in SoHo Pop-Up Shop

Are you Instagram-famous? OnePiece offers discounts for every 500 followers across various platforms

Design SoHo Retail Installation Resembles Canopy of Flowers

A temporary store installation draws shoppers in with a floral theme

Technology Online Beauty Retailer Opens Personalized Store Powered by Artificial Intelligence

Birchbox Soho uses machine learning to bring the popular subscription service to its first brick-and-mortar location in SoHo.

Hotels, Hospitality & Travel Deluxe Hotel Program Caters To Entrepreneurial Kids

The Trump SoHo is offering amenities such as personal business cards to precocious youngsters.

Luxury 15 Stories You Need To Know Today

Recycling behavior is affected by the perception of an object, amazon testing wireless services and why Vine videos are 6 seconds long.

Home Airbnb Rents Out Jean-Michel Basquiat’s Former Loft [Pics]

The spacious 2,330 square-foot Soho apartment claims to be where the artist used to live and work.

Retail Louis Vuitton Artisans Personalize Items In-Store [Pics]

The first in-store atelier at its Soho location in NYC showcases the brand’s dedication to craftsmanship.

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