Brand Activation & Immersion SoulCycle Expands Apparel Collection With Nordstrom Partnership

The fitness brand is partnering with the department store retailer to release its latest line of athletic apparel, advertising it through social media and on its class instructors

Fitness & Sport SoulCycle Fans Can Enjoy Branded Concerts, Playlists And Videos On Apple Music

The fitness studio is is extending how it interacts with its members by providing them with content like workout-worthy music and videos to stream on Apple Music, in addition to real-life events like live concerts