Brand Activation & Immersion SoulCycle's Newest Location Brings Sweat and Strength To Hudson Yards

Manhattan's buzziest neighborhood gets its very own location of the cult-favorite cycling studio, which opened inside the brand-new Equinox Hotel

Fitness & Sport Soulcycle Looks To Gain Better Customer Insight With Cloud Technology

The boutique fitness brand is using enVista's cloud-based system to streamline management of order and inventory orchestration to generate insights and improve its cx

Fashion & Apparel SoulCycle Expands Apparel Collection With Nordstrom Partnership

The fitness brand is partnering with the department store retailer to release its latest line of athletic apparel, advertising it through social media and on its class instructors

Health SoulCycle Fans Can Enjoy Branded Concerts, Playlists And Videos On Apple Music

The fitness studio is is extending how it interacts with its members by providing them with content like workout-worthy music and videos to stream on Apple Music, in addition to real-life events like live concerts

Fitness & Sport Video: Building The Netflix Of Home Fitness

PSFK conference speaker Tom Cortese talks about Peloton's meteoric rise in the fitness industry

Advertising MTV Fit Hopes To Engage Millennials In Body-Positive Content

MTV Fit will publish bite-sized wellness content on social media as an alternative to luxury fitness brands

Retail SoulCycle Creates Space For Off-The-Bike Exercises

The move looks to expand the popular brand's fitness offerings

Interview PSFK 2017 Interview: Building The Netflix Of Home Fitness

In the lead-up to PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how Peloton lies at the intersection of fitness, media and technology