South Korea

Analysis Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Fashion & Apparel Personal Styling Site Helps Shoppers Discover K-Fashion Brands

Suggesty is hoping to make Korean apparel brands more accessible to American consumers, parlaying the overseas success of K-pop and K-beauty into fashion

Cafe & Restaurant Graphic Trompe-L'Oeil Cafe Design Lets Guests Live In A Cartoon

A black-and-white, two-dimensional South Korean coffee shop allows patrons to step into a cartoon, using more classic, design-based elements to provide a lower-tech yet Instagram-worthy experience

Delivery & Logistics Hyundai Department Store Will Offer Shoppers Automated Concierge Service

The retail space will rely on Amazon Web Service (AWS) Korea's cloud computing capabilities to help power an innovative retail experience, including food-delivery drones, in its quest to become the nation's Amazon Go

Brand Activation & Immersion How Gallery-Style Store Design Elevates The Brand Experience

Physical retail spaces take cues from the art gallery for layouts that encourage shoppers to explore and interact with products at their own pace

Food & Beverage This Bottled Drink Claims To Cure Hangovers

Inspired by Korean supplements, Morning Recovery can be taken at the end of a night of drinking to stop hangovers in their tracks

Entertainment How Blizzard Entertainment Is Growing eSports Fandom At The Local Level

The newly established Overwatch League lets players organize and connect with competitive gamers in their area

Retail Starbucks Trials A Cashless Future In South Korea

The coffee chain is piloting cashless stores at select South Korean locations in response to changing consumer preferences

Retail Swiss Recycled Brand Freitag Gets A Special Shop In Seoul

The new retail space, designed in partnership with homeware store mmmg, showcases bags and accessories with the Swiss brand's signature minimalist design

Syndicated Game Helps Players Spot And Prevent The Spread Of Fake News

The aim is for players to build a fake news empire, which researchers hope will expose propaganda tactics

Entertainment Google Assistant Can Give You The Latest Olympics Updates

USA TODAY is partnering with Google for the 2018 Winter Olympics, offering exclusive content on Google Assistant

Fitness & Sport Peloton Users Can Spin Along With The Winter Olympics

Their partnership with NBCU offers live streaming classes from Pyongyang

Design This Olympic Pavilion Can Claim To Be The Darkest Building On Earth

Sprayed with Vantablack Vbx2, the Hyundai pavilion at the Winter Olympics in South Korea absorbs 99% of light

Advertising Nike Created A Full Music Video With A Korean Rap Star

Nike teamed up with rapper Jay Park to create a music video for its latest campaign, timed to the Winter Olympics in South Korea