special edition

Brand Activation & Immersion W Hotels Launching In-House Record Label As Part Of Loyalty Program

W Records will offer artists a 360 deal including a recording studio, a production team and help with packaging and branding, aiming to offer guests choice cultural experiences

Packaging & Product Engagement Kellogg's Is Promoting Jurassic World With Video-Display Boxes

The blockbuster series gets another collector's item in cereal boxes embedded with screens that hold five minutes of behind-the-scenes footage

Advertising How Nike Is Using Augmented Reality To Ward Off Illicit Reseller Bots

When skipping to the front of the digital line is a few lines of code away, brands have to get creative to ensure products make their way to actual fans

Food & Beverage This Special Edition Beer Is Capped With A 360-Degree Lens

Beck's will give away CapCam beers to lucky fans on Facebook

Design Special Edition Bugattis Honors The Carmaker’s Past Heroes [Pics]

First of six special-edition supercars honors a two-time Le Mans winner.

Gaming & Play Rock Band Album Released On Retro Floppy Disk

Ghidoragh has released Threat Level Ultra as a special edition box set including a 3.5” disk, poster, artwork and a game manual.

Design Frank Sinatra Edition Jack Daniel's

Brand design company Cue has created 'Sinatra Select', as an homage to the legendary singer.

Design Chevrolet Debuts Life-Size Hot Wheels Camaro

The special edition will be available in 2013 and features a bright metallic paint scheme, unique graphics, and red-lined wheels.

Design Special Edition Red Bull Can Featuring Renowned Stunt Driver

Design boutique I Love Dust illustrates the redesigned can depicting the world-famous Travis Pastrana.

Home Limited Edition Leica Camera By Hermès [Pics]

The Leica M9-P ‘Edition Hermès' has a unique product design and premium finishing with numerous extras.

Luxury Victoria Beckham Unveils Her Design Debut For Range Rover [Pics]

The pop star turned fashion designer has revealed her special edition Evoque in Beijing.

Luxury What Will Victoria Beckham’s Special Edition Range Rover Look Like?

Her Range Rover Evoque will be unveiled at the Beijing International Auto Show on April 22nd.

Advertising Fiat Commercial Receives VH1 'Pop-Up Video' Treatment [Video]

Successful 60-second digital spot "Seduction" now offers viewers fun facts.

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