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Johanna is an art director, designer, branding specialist and creative principal of J.Bjork. A designer by trade, she approaches each project with a storyteller's mentality. To maintain creativity and fluidity, she does not maintain a regular staff but instead creates a new team for each project. She has worked with The Living Future Institute, Art Basel Miami Beach, Jeffrey Hutchison & Associates, Miami Design District, The National Football League, W Hotels, Kimpton Hotels & Restaurants, The Related Group, Ecotone Publishing, PACT, Collexion, Fortis Advisors, Organic India, Averti and His Holiness the 14th Dalai Lama. In 2008 she founded Goodlifer, a web magazine providing advice and inspiration on how to live “the good life.” Johanna was born in Sweden and has lived and worked in Miami, New York, Los Angeles and Stockholm.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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