UNICEF created a free app that tracks your activities and delivers food packages to children

The United States' most feverishly played app has plans to offer unique advertising opportunities to retailers

President shows how teens are designing apps to address common social issues.

International sports star makes an unexpected visit to a London shopping mall to promote the sponsor of the 2012 games.

A look at the effect that sponsorship of public viewing spaces will have on Londoners' perception of the Games.

Popular tennis clothing line targets young table tennis players from the grassroots as tribute to their humble heritage.

In leading up to the VMA, Taco Bell had a themed meal box which allowed diners to access exclusive content via QR codes.

The brand continues its string of smart and culturally-relevant collaborations, sponsoring a short film about a NYC-based graffiti artist.

Coke's energy drink presents a short film capturing the passion skateboarders (and other athletes) have for their sport of choice.

A collaboration Google, Directors Ridley Scott, Kevin Macdonald and the YouTube community invites aspiring filmmakers to participate in a global experiment.

A call for game creation entries offers a crowdsourced analog design challenge in the age of digital gaming.

According to a recent Nielsen report, the buzz generated by the "Write the Future" campaign exceeds that of official World Cup sponsor Adidas.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.