Sports & Fitness

Brand Activation & Immersion Only Members Can Shop This Exclusive Athletic Apparel Startup

Wone is an invite-only platform that sells leggings and other exclusive apparel to its members, each of which is handpicked by the brand

Analysis How Brands Like Under Armour Are Creating Next-Gen Wearing Experiences

Emerging from the wellness and fitness boom, performance-enhancing materials from brands like Under Armour are helping athletes optimize their workouts, making wearers sleep better and more

Advertising Sportswear Brand Fila Pops Up With A Community-Centered Museum In Brooklyn

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

Consumer Goods From Nike To Amazon, Brands Are Upgrading Loyalty Programs With Personalized Perks

From delivery straight to cars to assistance with grocery shopping, here's how ecommerce companies are making their loyalty programs more useful for their shoppers

Design How To Use Athletes To Test & Sell Your Fitness Product

HyperIce leverages partnerships with top athletes to tap fitness recovery tech market

Innovation Is Nike Working to Re-Establish Itself in the World of Wearable Tech?

Despite the discontinuation of FuelBand, a new patent from Nike provides clue into their role in the future of sportswear

Home Most Popular Ways to Move Around Cities Visualized in Beautiful Maps

Fitness app aggregates user data from around the world for a better insight to daily activity

Gaming & Play Electric Roller Skates Double as Activity Tracker and Social Network

Personal mobility shoes of the future passes Kickstarter goal of $50,000 in under 24 hours

Luxury $1.3 Million Wooden Surfboard Rides Waves At 35MPH

Roy Stuart's Rampant 10'6" surfboard uses advanced hydrodynamics to amplify the surfing experience.

Technology Health Aggregator Syncs Fitness Trackers And Apps

Nudge makes sense of confusing metrics and badges that the many devices and applications give you.

Partner Content How Tablets Are Putting Healthcare Power In Patients' Hands

Tablets are empowering patients with the tools and information they need to experience healthcare on their own terms.

Design Customizable Ringtone Bell Makes Cycling Safer And More Fun

The MYBELL allows for riders to project any sound at high volumes, like a ringtone for bikes.

Video Aquatic Hoverboard Takes Surfers To The Skies

After years of teases, French thrill-seeker Franky Zapata invents a water-jet-powered stunt board.

Work Creating An Ideal Vision Of Health, Using Wearable Tech [Future Of Health]

Data produced by wearable devices are providing users with a new view on how they can maintain a healthy lifestyle.