Sports Illustrated

Advertising Sports Illustrated Wants Readers To Put Themselves On The Cover With AR

This year's Swimsuit issue comes with AR and VR features that let readers meet the cover model in 3D and pose for their own photoshoot

Technology Sports Illustrated’s First AR Issue Brings The Struggle Of Climbing Mount Everest To Life

The issue is a preview of how print publications may choose to stay relevant in the digital era

Home PSFK Pulse: Virtual Reality Bikinis and Barbie Smart Homes

Kickstart your day with a coat that turns into a tent and a $15 cup of coffee

Design 10 Stories You Need To Know Today

Password hackers explore new boundaries and the BBC launches Playlister while Brits waste 5.5 days per year to slow computers.

Design 10 Stories You Need To Know Today

Why big data is not truth, fans attack Gillette's Superman campaign and Google Glass gets a porn app.

Luxury Lexus Print Ad ‘Hides’ Swimsuit Models In The Background [Video]

For the interactive ad in Sports Illustrated's special issue, girls blend in with the scenery until user's scan the QR code on the page.

Advertising Lexus Print Ad Features Music & Headlights That Turn On And Off [Video]

The new campaign in Sports Illustrated comes to life when readers place an iPad version of the ad underneath, with the wheels spinning as if the image of the car is in motion.

Gaming & Play Sports Illustrated Returns To TV As Sponsored Lexus Program [Headlines]

The show will premiere Tues., July 24th at 9 p.m. on the NBC Sports Network in advance of the London 2012 Olympics Games Opening Ceremony.

Technology Sports Illustrated Lets Fans Choose Its Cover Via Facebook

The magazine asks users to rank their top five sports moments of the year.

Work Seamless Multi-Channel Experiences and The Dynamic Social Web

Nellymoser's John Puterbaugh talks to PSFK in anticipation of his upcoming presentation at our Future of Mobile Marketing Salon in Austin.

Advertising Sports Illustrated Swimsuit Issue Meets Mobile Tags

The magazine's 2011 edition will feature Microsoft Tags, allowing readers to access additional content using their mobile phones.

Work Five Great HTML5 Examples

Inspiration from recent HTML5 developments and how publications could potentially benefit from it.

Advertising To Launch An App, Or Not?

How can brands decide whether launching a mobile app makes sense for their business and customer base?