sportswear

Beauty How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Fashion & Apparel French Sporting Goods Retailer Opens Apple-Powered Cashless U.S. Store

Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

Fitness & Sport Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

Merchandising & Curation Interview: How Champion’s Second U.S. Store Taps Its Legacy To Stand Out In A Crowded Athleisure Market

As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said

Retail Amazon Is Making Moves To Disrupt The Sportswear Apparel Industry

The company continues to expand into new categories and markets, this time looking to develop its own line of innovative sportswear

Technology This Startup Is Trying To Make Custom Eyewear Accessible To All

Skelmet uses 3D scanning and printing to offer sport sunglasses molded to the shape of your head

Advertising Fine-Dining Menu Grown From Old Sportswear

Houdini has found a way to fully recycle their worn-out products: turn them into compost and help grow important food and crops

Fitness & Sport Candidates Must Climb A Mountain To Snag The Ultimate Outdoors Job

Columbia Sportswear is sending its applicants for the Director of Toughness position on a rigorous set of physical trials

Fitness & Sport Hiking Boots Will Vibrate To Give You GPS Directions

The Bluetooth-enabled footwear will help ensure you're never lost

Design Breathable Fabric Uses Tiny Cells to Enhance Athleticism

Bio-skins could go mainstream with the advent of programmable textiles

Advertising The Value of Uniting Compatible Consumers

Does liking the same product make two people compatible?

Technology Shock Yourself into a New, Chiseled Body

Sportswear with muscle-targeting electrodes wants to give you the most effective workout yet

Gaming & Play Air Sports Step Forward with Oakley Future Sport Project

Wearable Experiments teams up with outdoor wear brand to rethink extreme sports

Innovation More Apparel Taking Cues from Space Travel

When thinking of dressing the present and the future, an extraterrestrial trip fifty years into the past is all you need