Spotify

Analysis How Brands Like Bumble Are Closing The Gap On Female Funding

Women—especially women of color—are given fewer opportunities to launch businesses, so these companies are investing in their success

Features Names Like Spotify Are Empowering Their Employees By Building Community

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Post Purchase Service & Support 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy

Food & Beverage Music Trivia Game Takes IPA Drinkers On Journey Across QR Codes, Beer Cans & Spotify

A NYC craft brewery transformed their beer labels into a clue-based mobile game that celebrates music and Japanese culture

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Automotive Ford Taps Spotify Audience To Reach Younger Car Buyers

The collaboration between the streaming service and the automaker is intended to benefit both parties, giving the former additional ad revenue while offering the latter access to millennial listeners

Entertainment The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

Loyalty & Membership Spotify Lets Brands Sponsor Listeners' Weekly Discovery Playlist

Hoping to help brands better connect with consumers, the streaming app will allow retailers to sponsor its flagship Discover Weekly playlists, running a series of ads to reach the most loyal listeners

Retail Content Startup Curates Recommendations Without Compromising Users' Privacy

Canopy is a mobile app that aims to marry curation with privacy, collecting customers' data in an anonymized, non-reversible vector to base suggestions off of

Shopper Marketing & Promotion Spotify Accompanies Album Drop With Dedicated Popup Store

Spotify highlighted the release of a French vocalist's album with a physical pop-up event, made possible by Storefront, offering guests exclusive services and performance from the artist

Beauty How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

Fashion & Apparel How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers