star wars

Advertising LEGO Ad Uses Sensor Technology To Let Passers-By Wield The Force

Released to promote the latest Star Wars flick, the out-of-home campaign engages pedestrians by permitting them the experience of a Jedi using gesture technology

Entertainment Star Wars Game Unfolds In AR, No Headset Required

Disney is taking advantage of Apple's ARKit to encourage a wider adoption of augmented reality entertainment

Entertainment How Brands Are Enhancing Fictional Narratives With Real-Life Immersion

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives

Grocery, Convenience & Supermarket In 2017, We Hit Peak Nostalgia—Where Will Advertising Go Next?

James Roles, sales and marketing director at Five by Five, takes a look at the nostalgia fueling everything from Star Wars to Stranger Things

Advertising Twitter Billboard Ads Broadcast Live Hype About The New Star Wars Movie

For the release of Star Wars: The Last Jedi, Disney teamed up with Twitter to showcase tweets surrounding the film

Automotive Mercedes Is Trying To Get Star Wars Fans To Try Out The New X-Class

The X-class ties in with X-fighters in a new campaign

Technology Google Promotes Stickers With Crossovers From The New Star Wars Movie

New update for Pixel phones lets users add Stormtroopers and Porgs to photos

Design Create Your Own Star Wars Games With These Plastic Blocks

Star Wars Bloxels encourages young audiences to make their own levels on a physical board that later transfer to their phones

Analysis 4 Entertainment Products Bringing The Show Beyond The Screen

With everything from vegan Star Wars sneakers to Netflix cannabis, the entertainment industry gives us new ways to enjoy our favorite shows and movies

Gaming & Play Kids Can Now Build Their Own Star Wars Droids

The partnership with littleBits helps kids learn how to build and program using some of their favorite on-screen characters

Fashion & Apparel These Vegan Sneakers Are Made From Pineapple Leaf Leather

Fiber from pineapple leaves create a leather-like textile for these cool, Star-Wars inspired hightops

Advertising Star Wars Launches Augmented Reality Scavenger Hunt To Promote New Film

LucasFilm to launch a new AR game that encourages fans to seek out merchandise for special codes

Design This Light Stick Lets Artists Digitally Paint With Light

Digital Sputnik's Voyager is a smart light solution with a built-in animation engine

Hotels, Hospitality & Travel Disney Is Opening A Star Wars Hotel Where Guests Can Become Part Of The Story

The planned resort will each assign guests different storylines so they can be a part of the Star Wars universe