Innovation Research for starbucks from PSFK

Starbucks partners with Alibaba Group for its Shanghai flagship store, becoming the coffee retailer's first location to combine its real-time, in-store with Alibaba's Taobao app

Starbucks slows U.S. store expansions and focuses on digital customer relationships

Number of Starbucks' mobile payments users greater than Apple or Google

Starbucks explores loyalty mechanics for hard-to-get casual shoppers

Starbucks to close shops for racial bias training

How Starbucks' 20,000 square foot innovation center will bring new tech to the brand

Inside starbucks' luxury retail design strategy

[Insight] Why Starbucks is on the cutting edge of AI in retail

[News] Starbucks CEO Schultz steps down to lead high-end coffee shops

[News] Starbucks to enter Chinese tea market with Teavana product line

[Insight] Millennials are buying and using gift cards to earn loyalty perks

[News] Starbucks employees encouraged to dress individually

Expert Quotes

“It’s fun in many respects, but it is free of advertising. We just opened [the Facebook group] up for people to celebrate, and naturally they talked about Pumpkin Spice Latte, Pecan Maple Latte and all these other things. We found them naturally doing product referral, so it’s peer-to-peer. Someone would just go into a Starbucks and post that morning what they had created, their own concoction with the barista, and then we could watch that sort of spread [with] literally thousands of people commenting on it.”

Kyndra Russell. VP of loyalty and partnership marketing, Starbucks

Consumer-facing companies that are “going to win in this new environment must become an experiential destination.”

Howard Schultz. Former Executive Chairman, Starbucks

“The most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.”

Howard Schultz. Former CEO, Starbucks

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