Join us as we bring to life our analysis by sharing proprietary consumer research (we developed in collaboration with Suzy) together with case-studies from best-in-class DTC companies that include Nike, Target and Away.
Jeff is the founder and CEO of Acorns, a mobile application that allows people to invest their spare change. Previously at Lewis & Clark College, Jeff discovered that many of his classmates and friends were interested in investing their money, but often lacked the necessary funds to meet initial account minimums. He created Acorns as a way to let young people invest small amounts of money without any minimum balances or paying commissions. Acorns pairs with a credit card, and as purchases are made throughout the day Acorns rounds up the transactions to the nearest dollar and invests the spare change into a choice of five portfolios of varying risk.
John Zimmer is the co-founder of Zimride, a car-sharing startup based in San Francisco. While attending Cornell’s Hotel Management School, John was inspired to develop a rideshare gram by filling the empty seats he had during his rides home over school breaks in Zimride currently has over 350,000 users and partnerships with Facebook, Zipcar, and 125 universities.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling reveal how brands and retailers can incorporate a range of health and wellness-related offerings to meet growing consumer demand
Start up entrepreneur Robin Liss says that for brands and organizations to innovate they have to keep investing in their acquisitions long after the M&A deals go through