startup

Beauty Why Ecommerce Platform MASSE Launched An AMA Series With Its Brands' Founders

PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders

Brand Activation & Immersion This Circular Fashion Startup Turns Beloved Clothes Into Brand-New Jackets

Dhana's flagship "Memory Jackets" turn old textiles into one-of-a-kind jackets, extending the lifespans of old, well-loved products

Case Study This Groundbreaking Startup Plans To Build A Garden In Every Back Yard

With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening

Entertainment Space Stockholm Is A Seven-Story Hub Transforming The Face Of Esports

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Delivery & Logistics Vertical Future Is A High-Tech Farming Startup Making London Greener

U.K.-based startup Vertical Future takes over disused spaces and installs indoor farms, providing a new way to eat sustainably

Analysis How Brands Like Kraft Are Tapping Into Mobile To Drive Engagement And Sales

Harnessing the power of AI on mobile devices, these retailers are changing the way that customers discover and purchase products online

Fashion & Apparel This On-Demand Tailor Service Is Helping Fashion Brands Enable High-Touch Retail

Hemster is the first service of its kind, offering bespoke tailoring through recognizable brands both in stores and at home

Innovation Sustainable P2P Startup Shoe Bank Lets Consumers Trade Kicks For Free

The Los Angeles-based re-commerce platform Shoe Bank is tackling the problem of unworn shoes through sustainable swapping

Home This Booking Service Transforms Private Back Yards Into Camping Sites

Campspace is a startup that allows consumers to rent private land like back yards for unique outdoor experiences, bringing camping into the 21st Century

Features How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Hotels, Hospitality & Travel This AI-Enabled Travel Startup Helps Families Plan Stress-Free

tripAbrood is a new service that uses AI to search and book accommodations and travel for families, cutting down on time spent planning

Baby Boomers How Brands Like Rory Are Reimagining Aging Through A Wellness Lens

With support for aging bodies, these companies ensure that their customers can grow older in a healthy, positive way

Food & Beverage Meet The Cookware Co Sharpening Consumers' Kitchen Skills With On-Demand Cooking Coaches

Equal Parts is combining its line of 15 kitchen basics with live help from a group of cooking coaches to build consumers' kitchen confidence and intuition in the age of takeout

Consumer Goods This Startup Taps Into Cleaner Water And Eliminates Plastic Waste

The well-intentioned startup oollee provides a subscription service that purifies water for customers, making clean water more accessible