store design

Beauty CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Fashion & Apparel H&M Is Reinventing Its Store Layout To Invigorate Brick-And-Mortar Sales

H&M is testing a paired-down, aesthetics-driven store design to better meet consumer value of unique and pleasing brick-and-mortar experiences as opposed to spaces crowded with product

Luxury Luxury Retailer Brings 'Slow Shopping' Experience To Manhattan Customers

10 Corso Como is introducing its distinct experiential concept to New York's South Street Seaport, providing shoppers with everything from food to fine art to enhance their visit

Retail Aesop Store Offers Shoppers Authentic Japanese Row House Experience

The Australian skincare brand partnered with an architecture firm to turn a Kanazawa row house into one of its stores while preserving the original design

Store Experience & Design NYC Visitors Can Learn About Color In Interactive Exhibit Inspired By The City

Color Factory's New York show offers visitors a visually saturated and immersive experience with a backstory about life in the Big Apple

Merchandising & Curation Shoppers Can Purchase A Bottle Of Tiffany & Co. Fragrance From A Vending Machine

The retailer is looking to revamp its brand with interactive store features that are Instagram and social media ready

Video How To Design Technology That Degrades Gracefully

Technology should be designed to bring things into focus and make us calm, anthropologist Amber Case argues

Retail Apple's Milan Flagship Mixes Retail With Community Space

The site-specific location weaves itself into the city's architectural and cultural traditions while also providing events and in-store experiences to elevate the retail space

Cafe & Restaurant Visitors To Austin's Central Library Can Enjoy The Culinary Creations They Browse

Located inside the library, ELM Restaurant Group created a co-working café environment where patrons can eat and educate themselves about dishes from some of the world's best cookbooks

Merchandising & Curation Interview: How Nike Is Rebuilding Its Stores With Local Data & Personal Service

Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and select product stock

Brand Activation & Immersion Casper Creates A Lounge For Visitors To Nap On Demand

The mattress brand is convincing the city that never sleeps to catch some shut-eye with its luxury sleep incubator, a clever brand activation that joins the trend around experiential retail by offering on-demand napping

Shopper Education & Assistance The Container Store Used Consumer Data To Optimize Its Retail Store Design

At the Next Generation Store in Dallas, customers can personalize their organizational shopping experience by uploading a photo or video of their living or work space or receive individualized design advice, a move that incentivizes brick-and-mortar retail visits

Store Experience & Design H&M Launches Its Own Outlet-Like Marketplace, Curating Fashion For Shoppers

Currently operating in Sweden, Afound chooses items from popular as well as smaller brands, offering shoppers access to a wide variety of options at low prices, all in one place

Brand Activation & Immersion Party City Connects With Shoppers By Developing Pop-Up Toy Stores

The party supply chain has announced a plan to open 50 of the stores next to its Halloween pop-ups in September, using the opportunity to pique interest in its toy selection as well as fill a white space left after the demise of Toys"R"Us